How Much is your Cost Per Lead?

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

66% of Marketers use Video in their Lead Nurturing Campaigns

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Writing your subject line entirely in upper case significantly reduces response rates by 30%

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

68% of Small Businesses Don’t have a Documented CRO Strategy

There Will Be More Than 3.7 Billion Email Users by the End of 2017

More Lead Generation Stats

67% of customers prefer self-service over speaking to a company representative

8% of salespeople say that their sales teams generate high-quality leads

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

66% of Marketers use Video in their Lead Nurturing Campaigns

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Outsourcing lead generation generates 43% better results than in-house lead generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

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