How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Writing your subject line entirely in upper case significantly reduces response rates by 30%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
68% of Small Businesses Don’t have a Documented CRO Strategy
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
More Lead Generation Stats
8% of salespeople say that their sales teams generate high-quality leads
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
67% of customers prefer self-service over speaking to a company representative
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
80% of new leads never translate into sales
Outsourcing lead generation generates 43% better results than in-house lead generation
66% of Marketers use Video in their Lead Nurturing Campaigns
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