How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
66% of Marketers use Video in their Lead Nurturing Campaigns
More Demand Generation Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
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