How Much is your Cost Per Lead?
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
More 2017 Stats
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
68% of Small Businesses Don’t have a Documented CRO Strategy
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
66% of Marketers use Video in their Lead Nurturing Campaigns
More Lead Generation Stats
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
80% of new leads never translate into sales
8% of salespeople say that their sales teams generate high-quality leads
Outsourcing lead generation generates 43% better results than in-house lead generation
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
66% of Marketers use Video in their Lead Nurturing Campaigns
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.
Schedule your demo