How Much is your Cost Per Lead?

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month

More 2017 Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

68% of Small Businesses Don’t have a Documented CRO Strategy

More Lead Generation Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

80% of new leads never translate into sales

Outsourcing lead generation generates 43% better results than in-house lead generation

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

8% of salespeople say that their sales teams generate high-quality leads

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

67% of customers prefer self-service over speaking to a company representative

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

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