Leave a comment The Top Demand Generation Priorities for 2018 are: 1) Focusing on Lead Quality over Quantity, 2) Improving Conversion Rates and Results, and 3) Generating Increased Lead Volume Read Full Article
Leave a comment On Average, Organizations Generate 1,877 Leads Per Month and 1,523 MQLs Read Full Article
Leave a comment Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio Read Full Article
Leave a comment Email Was Still the Go-to Demand Gen Channel for 67% of Marketers, but Search Grew by Almost 10% from Last Year (Moving from 41% to 50%), and Online Ads Climbed 5% (Moving from 16% to 21%) Read Full Article
Leave a comment 45% of Marketers Are Still Unsure What Role Mobile Marketing will Play in their Demand Gen Strategies Read Full Article
Leave a comment 53% of Content Marketers Use Interactive Content in Lead Generation Efforts Read Full Article
Leave a comment 64% of B2B Buyers Said They Prefer Podcasts at the Top of the Funnel Read Full Article
Leave a comment 48% B2B Buyers Said Webinars Were Valuable to Them in the Mid-Stage of their Buying Journey Read Full Article
Leave a comment Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Video (66%) Read Full Article
