What are the most effective sales strategies for a company that sells niche products or services?
In the world of sales, lead generation is the lifeblood of any successful business. But, as it turns out, many sales professionals don’t feel that their marketing teams are pulling their weight when it comes to lead quality. In fact, just 8%...
How can businesses optimize their lead generation efforts to achieve better results?
Lead generation is an essential part of any business. It’s a way to find potential customers and turn them into leads, and eventually, into loyal customers. However, lead generation can be a time-consuming and challenging task, especially ...
What are some effective strategies to convert more leads into sales?
Generating new leads is one of the most important aspects of sales, but what happens after you’ve acquired those leads? According to a recent statistic, 80% of new leads never translate into sales. This means that the majority of your efforts ...
How many customers prefer self-service over speaking to a company representative?
The world is becoming increasingly fast-paced, and customers want instant solutions to their problems. In this era of on-demand services, self-service has become an increasingly popular option. A recent study found that 67% of customers prefer ...
Do You Use a Resource Hub?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
Do You Use Videos in your Lead Nurturing Campaigns?
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of ...
Are You A Marketer That Uses Interactive Content in Lead Generation Efforts?
Interactive content delivers business benefits in addition to encouraging participation and engagement. Consider the following:
■The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight ...
How Many MQL's Do You Get Per Month?
Key Numbers:
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 ...
Do You Have a lack of Resources?
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data ...
How Much is your Cost Per Lead?
On average, organizations generate 1,877 leads per month and 1523 MQLs (Marketing Qualified leads). Just over one in ten are unable to say how many leads they generate in a given month
...