How Many MQL's Do You Get Per Month?

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Source
HubSpot

Topic
Lead Generation

Year
2018

Key Numbers:

• The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

Key Takeaways:

• Growth Plateaus for larger companies – Smaller organizations are more likely to be exceeding their revenue expectations, while larger organizations seemed more likely to achieve, but not exceed, their revenue goals. While plateaued growth isn’t rare for enterprise companies, that does not mean it has to be the gold standard for those willing to re-evaluate their sales and marketing strategies.

• Cost per lead is higher for larger companies – The largest organizations (1,001 + employees) are able to generate greater web traffic, more leads and more customers per month, but also pay a significantly higher price per lead. We suspect much of this is because larger organization are also using more outbound tactics than those paying less for leads.

• Leads are crucial for revenue attainment – Organizations that fail to meet their revenue goals tend to generate fewer leads and sales opportunities in spite of having similar website traffic to more successful organizations. Open rate and click-through rate for email campaigns are also significantly lower for organizations not meeting revenue goals.

• Content yields success – Organizations exceeding their revenue goals are more likely to use content creation, online advertising and branding/public relations marketing tactics, with content creation leading the pack by a substantial lead.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Emails with a Single Call-to-Action Increased Sales 1617%

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Responsive Design Integrates Social Media

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

40% say getting response from prospects harder now than 3 years ago.

37% of Shoppers Use Social Media to Influence Their Purchases

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

More Lead Generation Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

66% of Marketers use Video in their Lead Nurturing Campaigns

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

8% of salespeople say that their sales teams generate high-quality leads

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Outsourcing lead generation generates 43% better results than in-house lead generation

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

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