How Many MQL's Do You Get Per Month?

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Source
HubSpot

Topic
Lead Generation

Year
2018

Key Numbers:

• The average cost per lead is just under $200.

• Email campaigns achieve on average a 17% open rate and 4% click-through rate.

• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.

• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.

Key Takeaways:

• Growth Plateaus for larger companies – Smaller organizations are more likely to be exceeding their revenue expectations, while larger organizations seemed more likely to achieve, but not exceed, their revenue goals. While plateaued growth isn’t rare for enterprise companies, that does not mean it has to be the gold standard for those willing to re-evaluate their sales and marketing strategies.

• Cost per lead is higher for larger companies – The largest organizations (1,001 + employees) are able to generate greater web traffic, more leads and more customers per month, but also pay a significantly higher price per lead. We suspect much of this is because larger organization are also using more outbound tactics than those paying less for leads.

• Leads are crucial for revenue attainment – Organizations that fail to meet their revenue goals tend to generate fewer leads and sales opportunities in spite of having similar website traffic to more successful organizations. Open rate and click-through rate for email campaigns are also significantly lower for organizations not meeting revenue goals.

• Content yields success – Organizations exceeding their revenue goals are more likely to use content creation, online advertising and branding/public relations marketing tactics, with content creation leading the pack by a substantial lead.

More 2018 Stats

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Emails with a Single Call-to-Action Increased Clicks 371%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Americans Spend 36% of their Shopping Budget Online

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Emails with a Single Call-to-Action Increased Sales 1617%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

More Lead Generation Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

80% of new leads never translate into sales

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

67% of customers prefer self-service over speaking to a company representative

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

66% of Marketers use Video in their Lead Nurturing Campaigns

8% of salespeople say that their sales teams generate high-quality leads

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

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