How Many MQL's Do You Get Per Month?
Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month
• The average cost per lead is just under $200.
• Email campaigns achieve on average a 17% open rate and 4% click-through rate.
• Organizations on average are generating over 470,000 website visitors, 1,800 leads and 300 new customers per month.
• Organizations with revenues under $500 million have a mean cost per lead of roughly $180; companies with revenues above $500 million spend more than double that, at roughly $430 per lead.
• Growth Plateaus for larger companies – Smaller organizations are more likely to be exceeding their revenue expectations, while larger organizations seemed more likely to achieve, but not exceed, their revenue goals. While plateaued growth isn’t rare for enterprise companies, that does not mean it has to be the gold standard for those willing to re-evaluate their sales and marketing strategies.
• Cost per lead is higher for larger companies – The largest organizations (1,001 + employees) are able to generate greater web traffic, more leads and more customers per month, but also pay a significantly higher price per lead. We suspect much of this is because larger organization are also using more outbound tactics than those paying less for leads.
• Leads are crucial for revenue attainment – Organizations that fail to meet their revenue goals tend to generate fewer leads and sales opportunities in spite of having similar website traffic to more successful organizations. Open rate and click-through rate for email campaigns are also significantly lower for organizations not meeting revenue goals.
• Content yields success – Organizations exceeding their revenue goals are more likely to use content creation, online advertising and branding/public relations marketing tactics, with content creation leading the pack by a substantial lead.
More 2018 Stats
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
72% of Shoppers Return 10% or Less of Purchases
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
Emails with a Single Call-to-Action Increased Sales 1617%
According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
More Demand Generation Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
66% of Marketers use Video in their Lead Nurturing Campaigns
Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
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