Do you have Alot of Clutter on your Site?

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Source
VWO

Topic
Customer Engagement

Year
2018

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

88% of Online Shoppers Will Use Webrooming to Find the Best Price

More Customer Engagement Stats

61% of customers believe that surprise gifts and offers are the best way to engage customers

41% of companies struggle to quickly follow up with leads

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

39% of companies don’t regularly ask customers for feedback about their interactions

67% of customers prefer self-service over speaking to a company representative

Omni-Channel Engagement Preferred by Almost 78% of Customers

Only 60% of sales reps meet quota

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

40% of all customer interactions will be automated through AI and machine learning by 2023

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