Do you have Alot of Clutter on your Site?

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Source
VWO

Topic
Customer Engagement

Year
2018

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

72% of Shoppers Return 10% or Less of Purchases

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Responsive Design Integrates Social Media

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

58% of the Top 1000 US Online Retailers Send Welcome Emails

Mobile Shopping Hit $2 Billion on Cyber Monday

Add a Beard to Your Models to Increase in Cart Adds by 49%

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

More Customer Engagement Stats

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

Americans Spend 36% of their Shopping Budget Online

38% of People will Leave a Website if they find the Layout Unattractive

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

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