Do you have Alot of Clutter on your Site?

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Source
VWO

Topic
Customer Engagement

Year
2018

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

50% of Total eCommerce Revenue Comes from Mobile

72% of Shoppers Return 10% or Less of Purchases

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Americans Spend 36% of their Shopping Budget Online

40% say getting response from prospects harder now than 3 years ago.

58% of the Top 1000 US Online Retailers Send Welcome Emails

More Customer Engagement Stats

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

67% of customers prefer self-service over speaking to a company representative

61% of customers believe that surprise gifts and offers are the best way to engage customers

71% of salespeople are using social selling tools

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

39% of companies don’t regularly ask customers for feedback about their interactions

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

40% of all customer interactions will be automated through AI and machine learning by 2023

38% of People will Leave a Website if they find the Layout Unattractive

41% of companies struggle to quickly follow up with leads

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