Do you have Alot of Clutter on your Site?
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.
Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.
More 2018 Stats
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
50% of Total eCommerce Revenue Comes from Mobile
72% of Shoppers Return 10% or Less of Purchases
Americans Spend 36% of their Shopping Budget Online
40% say getting response from prospects harder now than 3 years ago.
More Customer Engagement Stats
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
67% of customers prefer self-service over speaking to a company representative
61% of customers believe that surprise gifts and offers are the best way to engage customers
71% of salespeople are using social selling tools
B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement
39% of companies don’t regularly ask customers for feedback about their interactions
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
40% of all customer interactions will be automated through AI and machine learning by 2023
38% of People will Leave a Website if they find the Layout Unattractive
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