Do you have Alot of Clutter on your Site?

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Source
VWO

Topic
Customer Engagement

Year
2018

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Responsive Design Integrates Social Media

96% of Americans Have Made an Online Purchase in their Life

34% of online shoppers are Gen Xers and are between 35 and 54 years old

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

More Customer Engagement Stats

40% of all customer interactions will be automated through AI and machine learning by 2023

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Americans Spend 36% of their Shopping Budget Online

71% of salespeople are using social selling tools

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

39% of companies don’t regularly ask customers for feedback about their interactions

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

26% of Shoppers are Likely to Share a Product on Social Media after Purchase

38% of People will Leave a Website if they find the Layout Unattractive

41% of companies struggle to quickly follow up with leads

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