Do you have Alot of Clutter on your Site?

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Source
VWO

Topic
Customer Engagement

Year
2018

Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.

Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.

More 2018 Stats

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Emails with a Single Call-to-Action Increased Clicks 371%

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Responsive Design Integrates Social Media

Emails with a Single Call-to-Action Increased Sales 1617%

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

More Customer Engagement Stats

B2B Companies Achieve 63% Lower Customer Attrition and 55% Higher Share of Wallet in B2B Engagement

Americans Spend 36% of their Shopping Budget Online

Omni-Channel Engagement Preferred by Almost 78% of Customers

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

39% of companies don’t regularly ask customers for feedback about their interactions

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

71% of salespeople are using social selling tools

38% of People will Leave a Website if they find the Layout Unattractive

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

77% of B2B Buyers Do Their Own Research Before Speaking to Sales

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