Do you have Alot of Clutter on your Site?
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.
Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.
More 2018 Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
88% of Online Shoppers Will Use Webrooming to Find the Best Price
More Customer Engagement Stats
61% of customers believe that surprise gifts and offers are the best way to engage customers
41% of companies struggle to quickly follow up with leads
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
39% of companies don’t regularly ask customers for feedback about their interactions
67% of customers prefer self-service over speaking to a company representative
Omni-Channel Engagement Preferred by Almost 78% of Customers
Only 60% of sales reps meet quota
40% of all customer interactions will be automated through AI and machine learning by 2023
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