Do you have Alot of Clutter on your Site?
Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%
Whaaaat? Less clutter boosts conversions, which means makes sense to have more white space around CTAs. It’s less noisy and the focus remains on the offer. The two best examples of white space use are Apple and Google. Both use plenty of white space and guide attention to the most important elements.
Remove Distractions – Let the surrounding area around your CTA to be free from all clutter. Social media buttons, any unrelated videos, content, should be nowhere near the CTA. Only elements that can push the offer better should be near CTA. You can check out how Open Mile saw a 232% increase from their homepage by reducing clutter around their CTA and placing it over whitespace in the center of the page.
More 2018 Stats
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer
48% of all Ecommerce Transactions Are From Repeat Customers
47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site
73% of Companies are Investing in Design to Differentiate Their Brands
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
More Customer Engagement Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Americans Spend 36% of their Shopping Budget Online
44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
38% of People will Leave a Website if they find the Layout Unattractive
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
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