Do You Like To Chat Online?

8% of online shoppers engage in a live chat conversation before placing an order

There is, year over year, a steady percentage of regular shoppers who prefer live chat as their communication method with Internet retailers. At 17% in 2013, this sample looks much as it did when we rst discovered them. They are more likely to be college educated, less likely to be in homes with incomes of $50,000 or less, less likely to be over 50 years of age, and more likely to spend signicantly more online annually. Forty-seven percent of these “live chat fans” are more likely to purchase from a site that has live chat.