Do You Hate Unexpected Fees?
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Source
Baymard Institute
Year
2019
These extra costs include shipping, tax, and other fees.
To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.
You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.
According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.
Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.
Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).
More 2019 Stats
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
17% of salespeople did not attend college
Using Video on Landing Pages can Increase Conversion by 80%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
43% of E-Commerce Traffic comes from Organic Google Search
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
More Stats
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