Do You Hate Unexpected Fees?
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
These extra costs include shipping, tax, and other fees.
To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.
You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.
According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.
Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.
Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).
More 2019 Stats
43% of E-Commerce Traffic comes from Organic Google Search
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
The Average Order Value of B2C Online Order is $52
33% of B2C Ecommerce Website are also Conducting B2B Transactions
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Using Video on Landing Pages can Increase Conversion by 80%
PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions
Younger People Spend More Time Shopping Online than Older People
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
More eCommerce Strategy Stats
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
The Average Order Value of B2C Online Order is $52
Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
An Inconvenient Returns Policy Deters 80% of Shoppers
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
88% of Online Shoppers Will Use Webrooming to Find the Best Price
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