Do You Hate Unexpected Fees?

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Baymard Institute


These extra costs include shipping, tax, and other fees.

To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.

You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.

According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.

Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.

Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).

More 2019 Stats

81% of people prefer to open emails on their smartphones

81% of Shoppers Research their Product Online before Purchasing

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

The Average Conversion Rate of a Facebook Ad is 9.21%

69 Percent of Shopping Carts are Abandoned

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Only 15 percent of sales calls add enough value, according to executives surveyed.

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Generation X Shop More Online Than Baby Boomers and Millennials

More Stats

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