Do You Hate Unexpected Fees?

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

Baymard Institute


These extra costs include shipping, tax, and other fees.

To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.

You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.

According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.

Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.

Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.

Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).

More 2019 Stats

81% of Consumers Trust the Advice of Family and Friends Over Businesses

Younger People Spend More Time Shopping Online than Older People

Average Online Shopping Cart Abandonment Rate is 74%

24% of salespeople reported that they majored in business in college

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Today, 97% of consumers go online to research products and services.

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

28% Shoppers Abandon Carts because of Unexpected Shipping Costs

81% of people prefer to open emails on their smartphones

More Stats

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