Do You Hate Unexpected Fees?
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
These extra costs include shipping, tax, and other fees.
To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.
You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.
According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.
Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.
Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).
More 2019 Stats
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
Longer Mobile Page Load Times Drastically Increase Bounces
38% of People will Leave a Website if they find the Layout Unattractive
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
81% of Consumers Trust the Advice of Family and Friends Over Businesses
Average Online Shopping Cart Abandonment Rate is 74%
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Today, 97% of consumers go online to research products and services.
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
More eCommerce Strategy Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network
54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price
Younger People Spend More Time Shopping Online than Older People
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
43% of E-Commerce Traffic comes from Organic Google Search
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
There Are More Than 254 Million Active PayPal Accounts in The World
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.Schedule your demo