Do You Hate Unexpected Fees?
60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs
Source
Baymard Institute
Year
2019
These extra costs include shipping, tax, and other fees.
To avoid shoppers abandoning their carts, make visitors aware of any extra costs up front before they enter checkout.
You can also offer free shipping on orders above a specific value to reduce cart abandonment and increase average order value.
According to HubSpot, 24% of shoppers are ready to spend more to qualify for free shipping, so this is a great way to increase the average order value.
Whenever a visitor adds an item to their cart, track the basket value and trigger a campaign in the first step of your cart if the order value isn’t high enough to prompt free shipping.
Then, to encourage visitors to buy more, add product recommendations in your campaign with an “add to cart” call-to-action.
Takeaway: Identify the reasons people abandon your checkout and address those reasons in an exit-intent campaign, or in an abandoned cart email (see next statistic about this).
More 2019 Stats
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
24% of salespeople reported that they majored in business in college
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails
The Average Conversion Rate of a Facebook Ad is 9.21%
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
26% of Shoppers are Likely to Share a Product on Social Media after Purchase
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
More Stats
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