What is the Average Conversion Rate of a Facebook Ad?

The Average Conversion Rate of a Facebook Ad is 9.21%

Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform.

But the statistic above shows that while Facebook can be an overwhelming social platform, it can also yield some significant results in terms of ad conversions.

If you are a B2B company eager to improve lead generation and optimize your marketing efforts, investing in Facebook ads might be a great addition to your B2B sales strategy.

Below are some ways in which you can leverage the statistic above to improve your marketing efforts, sales and marketing collaboration, and overall conversion rates.

When using Facebook ads, it is important to utilize insights from the average conversion rate to refine your target audience, buyer persona, and segmentation strategy. Analyze characteristics of the audience with higher conversion rates, such as demographics, interests, or job titles.

This information helps guide and optimize your ads and increases the quality of leads that are entering your B2B sales funnel.

Additionally, it is important to continuously evaluate your sales funnel and identify areas for improvement. Monitor conversion rates at each stage, from impressions to clicks, leads, and conversions.

And when revising your B2B sales strategy, focus on optimizing any step that experiences significant drop-offs to maximize overall conversion rates.

While this statistic is helpful in showing that Facebook ads can be effective in your marketing efforts and B2B sales strategy, ultimately every company and industry will perform differently.

Reach out to us today if you are interested in optimizing your sales strategy to increase conversions and close more deals.

More 2019 Stats

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

81% of Shoppers Research their Product Online before Purchasing

A Typical Website Conversion Rate is about 2.35% on Average

43% of E-Commerce Traffic comes from Organic Google Search

Today, 97% of consumers go online to research products and services.

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

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