What is the Average Conversion Rate of a Facebook Ad?

The Average Conversion Rate of a Facebook Ad is 9.21%

Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform.

But the statistic above shows that while Facebook can be an overwhelming social platform, it can also yield some significant results in terms of ad conversions.

If you are a B2B company eager to improve lead generation and optimize your marketing efforts, investing in Facebook ads might be a great addition to your B2B sales strategy.

Below are some ways in which you can leverage the statistic above to improve your marketing efforts, sales and marketing collaboration, and overall conversion rates.

When using Facebook ads, it is important to utilize insights from the average conversion rate to refine your target audience, buyer persona, and segmentation strategy. Analyze characteristics of the audience with higher conversion rates, such as demographics, interests, or job titles.

This information helps guide and optimize your ads and increases the quality of leads that are entering your B2B sales funnel.

Additionally, it is important to continuously evaluate your sales funnel and identify areas for improvement. Monitor conversion rates at each stage, from impressions to clicks, leads, and conversions.

And when revising your B2B sales strategy, focus on optimizing any step that experiences significant drop-offs to maximize overall conversion rates.

While this statistic is helpful in showing that Facebook ads can be effective in your marketing efforts and B2B sales strategy, ultimately every company and industry will perform differently.

Reach out to us today if you are interested in optimizing your sales strategy to increase conversions and close more deals.

More 2019 Stats

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

33% of B2C Ecommerce Website are also Conducting B2B Transactions

Today, 97% of consumers go online to research products and services.

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Men Spend 68% More Online Than Women

The Average Order Value of B2C Online Order is $52

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

38% of People will Leave a Website if they find the Layout Unattractive

More Conversion Optimization Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

44% of Companies use A/B or Split Testing Software

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Number of Form Fields on Landing Page Conversion Forms is 11

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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