What is the Average Conversion Rate of a Facebook Ad?
The Average Conversion Rate of a Facebook Ad is 9.21%
Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.
If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform. Facebook has nearly countless ad targeting options to explore, and performance differs for every client. Just like on Google Ads (formerly known as Google AdWords), performance can differ across different industries on Facebook, so what numbers should you be looking to beat in your industry?
We dug into our data to find out! Check out the Facebook ad performance benchmarks our clients are seeing, including:
- Average Click-Through Rate (CTR) on Facebook by industry
- Average Cost per Click (CPC) on Facebook by industry
- Average Conversion Rate (CVR) on Facebook by industry
- Average Cost per Action (CPA) on Facebook by industry
You’ll find averages across these Facebook metrics for eighteen industries: Apparel, Auto, B2B, Beauty, Consumer Services, Education, Employment & Job Training, Finance & Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal, Real Estate, Retail, Technology, and Travel & Hospitality.
Legal advertisers may struggle with low click-through rates on the SERP, but they’re lucky to have the highest CTRs on Facebook (1.61%). No doubt, it can be hard to impress the prospective client looking for a lawyer when your ad is one among seven ads on the SERP, but a lawyer’s high-value offer and call to action certainly stands out more when it’s standing alone on a prospect’s social feed.
Other advertisers with high CTRs are in the retail (1.59%), apparel (1.24%), beauty (1.16%), and fitness (1.01%) industries. It’s no surprise that these industries often feature models and high-quality images in their ads, and those ads perform particularly well on highly visual platforms like Facebook and Instagram.
You have to be pretty crafty to distract potential job hunters from their social feeds, and employment & job training services can have relatively low CTRs on Facebook (0.47%). Facebook and Instagram may not be the network for job seekers, but LinkedIn may have promise for these advertisers!
The average click-through rate (CTR) for Facebook ads across all industries is 0.90%.
More 2019 Stats
Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
On Average, 52 Percent of Online Stores have Omnichannel Capabilities
A Typical Website Conversion Rate is about 2.35% on Average
60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.
44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products
An Inconvenient Returns Policy Deters 80% of Shoppers
80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
More Conversion Optimization Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
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