What is the Average Conversion Rate of a Facebook Ad?
The Average Conversion Rate of a Facebook Ad is 9.21%
Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.
If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform.
But the statistic above shows that while Facebook can be an overwhelming social platform, it can also yield some significant results in terms of ad conversions.
If you are a B2B company eager to improve lead generation and optimize your marketing efforts, investing in Facebook ads might be a great addition to your B2B sales strategy.
Below are some ways in which you can leverage the statistic above to improve your marketing efforts, sales and marketing collaboration, and overall conversion rates.
When using Facebook ads, it is important to utilize insights from the average conversion rate to refine your target audience, buyer persona, and segmentation strategy. Analyze characteristics of the audience with higher conversion rates, such as demographics, interests, or job titles.
This information helps guide and optimize your ads and increases the quality of leads that are entering your B2B sales funnel.
Additionally, it is important to continuously evaluate your sales funnel and identify areas for improvement. Monitor conversion rates at each stage, from impressions to clicks, leads, and conversions.
And when revising your B2B sales strategy, focus on optimizing any step that experiences significant drop-offs to maximize overall conversion rates.
While this statistic is helpful in showing that Facebook ads can be effective in your marketing efforts and B2B sales strategy, ultimately every company and industry will perform differently.
Reach out to us today if you are interested in optimizing your sales strategy to increase conversions and close more deals.
More 2019 Stats
Longer Mobile Page Load Times Drastically Increase Bounces
24% of salespeople reported that they majored in business in college
81% of people prefer to open emails on their smartphones
81% of Shoppers Research their Product Online before Purchasing
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
71% of salespeople are using social selling tools
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
28% Shoppers Abandon Carts because of Unexpected Shipping Costs
More Conversion Optimization Stats
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
68% of Small Businesses Don’t have a Documented CRO Strategy
Using Video on Landing Pages can Increase Conversion by 80%
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
A Typical Website Conversion Rate is about 2.35% on Average
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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