What is the Average Conversion Rate of a Facebook Ad?

The Average Conversion Rate of a Facebook Ad is 9.21%

Facebook is one of the fastest-growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.

If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the past 2 years, you may have found that it can be easy to get overwhelmed on the new platform.

But the statistic above shows that while Facebook can be an overwhelming social platform, it can also yield some significant results in terms of ad conversions.

If you are a B2B company eager to improve lead generation and optimize your marketing efforts, investing in Facebook ads might be a great addition to your B2B sales strategy.

Below are some ways in which you can leverage the statistic above to improve your marketing efforts, sales and marketing collaboration, and overall conversion rates.

When using Facebook ads, it is important to utilize insights from the average conversion rate to refine your target audience, buyer persona, and segmentation strategy. Analyze characteristics of the audience with higher conversion rates, such as demographics, interests, or job titles.

This information helps guide and optimize your ads and increases the quality of leads that are entering your B2B sales funnel.

Additionally, it is important to continuously evaluate your sales funnel and identify areas for improvement. Monitor conversion rates at each stage, from impressions to clicks, leads, and conversions.

And when revising your B2B sales strategy, focus on optimizing any step that experiences significant drop-offs to maximize overall conversion rates.

While this statistic is helpful in showing that Facebook ads can be effective in your marketing efforts and B2B sales strategy, ultimately every company and industry will perform differently.

Reach out to us today if you are interested in optimizing your sales strategy to increase conversions and close more deals.

More 2019 Stats

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

A Typical Website Conversion Rate is about 2.35% on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Order Value of B2C Online Order is $52

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

Generation X Shop More Online Than Baby Boomers and Millennials

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

More Conversion Optimization Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

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