55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).
But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.
More 2017 Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
There Will Be More Than 3.7 Billion Email Users by the End of 2017
68% of Small Businesses Don’t have a Documented CRO Strategy
66% of Marketers use Video in their Lead Nurturing Campaigns
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
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