55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).

But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

68% of Small Businesses Don’t have a Documented CRO Strategy

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

68% of Small Businesses Don’t have a Documented CRO Strategy

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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