55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).

But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.

More 2017 Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

68% of Small Businesses Don’t have a Documented CRO Strategy

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

More Conversion Optimization Stats

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

68% of Small Businesses Don’t have a Documented CRO Strategy

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

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