55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).
But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.
More 2017 Stats
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Writing your subject line entirely in upper case significantly reduces response rates by 30%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
The Average Conversion Rate of a Facebook Ad is 9.21%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
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