55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).

But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.

More 2017 Stats

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

68% of Small Businesses Don’t have a Documented CRO Strategy

66% of Marketers use Video in their Lead Nurturing Campaigns

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

More Conversion Optimization Stats

Add a Beard to Your Models to Increase in Cart Adds by 49%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

The Average Number of Form Fields on Landing Page Conversion Forms is 11

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

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