55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).
But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.
More 2017 Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
Writing your subject line entirely in upper case significantly reduces response rates by 30%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
More Conversion Optimization Stats
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
A Typical Website Conversion Rate is about 2.35% on Average
44% of Companies use A/B or Split Testing Software
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
Add a Beard to Your Models to Increase in Cart Adds by 49%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
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