55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
Of course, a lot of what we learned was expected. For instance, many optimizers have little to no budget (sadly).
But we also learned some surprising things, like how many companies are still operating without a structured process, and how little experience many optimizers have.
More 2017 Stats
There Will Be More Than 3.7 Billion Email Users by the End of 2017
68% of Small Businesses Don’t have a Documented CRO Strategy
66% of Marketers use Video in their Lead Nurturing Campaigns
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
More Conversion Optimization Stats
44% of Companies use A/B or Split Testing Software
68% of Small Businesses Don’t have a Documented CRO Strategy
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
But Removing the Navigation Menu can Increase Conversions by 100%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
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