Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
96% of Americans Have Made an Online Purchase in their Life
Emails with a Single Call-to-Action Increased Clicks 371%
Emails with a Single Call-to-Action Increased Sales 1617%
70% of sales professionals are most active on LinkedIn compared to other social media
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
More Conversion Optimization Stats
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Only 60% of sales reps meet quota
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
But Removing the Navigation Menu can Increase Conversions by 100%
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