Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

More Conversion Optimization Stats

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

The Average Conversion Rate of a Facebook Ad is 9.21%

But Removing the Navigation Menu can Increase Conversions by 100%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

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