Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

37% of Shoppers Use Social Media to Influence Their Purchases

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

More Conversion Optimization Stats

44% of Companies use A/B or Split Testing Software

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

The Average Conversion Rate of a Facebook Ad is 9.21%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

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