Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
37% of Shoppers Use Social Media to Influence Their Purchases
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More Conversion Optimization Stats
44% of Companies use A/B or Split Testing Software
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
The Average Conversion Rate of a Facebook Ad is 9.21%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
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