Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
More Conversion Optimization Stats
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
The Average Conversion Rate of a Facebook Ad is 9.21%
But Removing the Navigation Menu can Increase Conversions by 100%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
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