Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

37% of Shoppers Use Social Media to Influence Their Purchases

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

58% of the Top 1000 US Online Retailers Send Welcome Emails

70% of sales professionals are most active on LinkedIn compared to other social media

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Emails with a Single Call-to-Action Increased Clicks 371%

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

44% of Companies use A/B or Split Testing Software

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

A Typical Website Conversion Rate is about 2.35% on Average

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