Do you have a Beard?
Add a Beard to Your Models to Increase in Cart Adds by 49%
The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.
More 2018 Stats
34% of online shoppers are Gen Xers and are between 35 and 54 years old
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
Mobile Shopping Hit $2 Billion on Cyber Monday
Emails with a Single Call-to-Action Increased Sales 1617%
88% of Online Shoppers Will Use Webrooming to Find the Best Price
More Conversion Optimization Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
The Average Number of Form Fields on Landing Page Conversion Forms is 11
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
The Average Conversion Rate of a Facebook Ad is 9.21%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
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