Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

Source
WordStream

Topic
Conversion Optimization

Year
2018

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

34% of online shoppers are Gen Xers and are between 35 and 54 years old

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Mobile Shopping Hit $2 Billion on Cyber Monday

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Emails with a Single Call-to-Action Increased Sales 1617%

88% of Online Shoppers Will Use Webrooming to Find the Best Price

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

The Average Number of Form Fields on Landing Page Conversion Forms is 11

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

The Average Conversion Rate of a Facebook Ad is 9.21%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

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