Do you have a Beard?

Add a Beard to Your Models to Increase in Cart Adds by 49%

The audience fell into a pool of laughter when McGaw revealed that yes, beards do indeed increase conversions. You can’t make this stuff up. By simply changing the facial hair on this male model on this product page there was a 49% increase in cart adds. The target audience must be a bunch of hipsters, ay? The lesson here…Uh, beards rule? Try the Beardify app out? Or don’t underestimate the value of testing adjustments in your visuals? I’ll let you decide.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

48% of all Ecommerce Transactions Are From Repeat Customers

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

79% of Customers Order Online Via a Mobile Device

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

50% of Total eCommerce Revenue Comes from Mobile

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

More Conversion Optimization Stats

Using Video on Landing Pages can Increase Conversion by 80%

A Typical Website Conversion Rate is about 2.35% on Average

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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