Do you Hate Giving your Age Online?

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want. But certain kinds of information are more sensitive than others.

I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.

I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).

I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Lastly I examined pages that asked users for geographic information.

I found not only that pages that asked for any type of geographic information had lower conversion rates than pages that did not, but also that street-level information seemed to be much more sensitive to users than state or city level information. 

 

More 2018 Stats

58% of the Top 1000 US Online Retailers Send Welcome Emails

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

50% of Total eCommerce Revenue Comes from Mobile

96% of Americans Have Made an Online Purchase in their Life

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Emails with a Single Call-to-Action Increased Clicks 371%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

88% of Online Shoppers Will Use Webrooming to Find the Best Price

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

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