Do you Hate Giving your Age Online?

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want. But certain kinds of information are more sensitive than others.

I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.

I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).

I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Lastly I examined pages that asked users for geographic information.

I found not only that pages that asked for any type of geographic information had lower conversion rates than pages that did not, but also that street-level information seemed to be much more sensitive to users than state or city level information. 

 

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80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

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B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

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44% of Companies use A/B or Split Testing Software

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

A Typical Website Conversion Rate is about 2.35% on Average

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

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