Do you Hate Giving your Age Online?

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want. But certain kinds of information are more sensitive than others.

I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.

I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).

I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Lastly I examined pages that asked users for geographic information.

I found not only that pages that asked for any type of geographic information had lower conversion rates than pages that did not, but also that street-level information seemed to be much more sensitive to users than state or city level information. 

 

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

96% of Americans Have Made an Online Purchase in their Life

73% of Companies are Investing in Design to Differentiate Their Brands

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

50% of Total eCommerce Revenue Comes from Mobile

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More Conversion Optimization Stats

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

A Typical Website Conversion Rate is about 2.35% on Average

Using Video on Landing Pages can Increase Conversion by 80%

44% of Companies use A/B or Split Testing Software

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

The Average Number of Form Fields on Landing Page Conversion Forms is 11

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