Do you Hate Giving your Age Online?

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want. But certain kinds of information are more sensitive than others.

I found that landing pages that asked users for their age tended to have much lower conversion rates than pages that did not.

I then analyzed pages that asked for telephone numbers (or suggested that the user would be called).

I found that pages referring to telephone numbers or calling had lower conversion rates than pages that did not.

Lastly I examined pages that asked users for geographic information.

I found not only that pages that asked for any type of geographic information had lower conversion rates than pages that did not, but also that street-level information seemed to be much more sensitive to users than state or city level information. 


More 2018 Stats

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Americans Spend 36% of their Shopping Budget Online

40% say getting response from prospects harder now than 3 years ago.

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

79% of Customers Order Online Via a Mobile Device

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Mobile Shopping Hit $2 Billion on Cyber Monday

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

More Conversion Optimization Stats

44% of Companies use A/B or Split Testing Software

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

The Average Conversion Rate of a Facebook Ad is 9.21%

Using Video on Landing Pages can Increase Conversion by 80%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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