Do You Just Window Shop Online?
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.
Converting visitors into customers is getting harder because of the fierce competition online.
Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.
Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.
Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.
More 2018 Stats
Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
88% of Online Shoppers Will Use Webrooming to Find the Best Price
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Americans Spend 36% of their Shopping Budget Online
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Emails with a Single Call-to-Action Increased Clicks 371%
70% of sales professionals are most active on LinkedIn compared to other social media
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
More Stats
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