Do You Just Window Shop Online?

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases



With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

88% of Online Shoppers Will Use Webrooming to Find the Best Price

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Americans Spend 36% of their Shopping Budget Online

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Emails with a Single Call-to-Action Increased Clicks 371%

70% of sales professionals are most active on LinkedIn compared to other social media

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo