Do You Just Window Shop Online?
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.
Converting visitors into customers is getting harder because of the fierce competition online.
Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.
Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.
Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.
More 2018 Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
72% of Shoppers Return 10% or Less of Purchases
73% of Companies are Investing in Design to Differentiate Their Brands
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
40% say getting response from prospects harder now than 3 years ago.
More Stats
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