Do You Just Window Shop Online?

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases


eCommerce Strategy


With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

96% of Americans Have Made an Online Purchase in their Life

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Add a Beard to Your Models to Increase in Cart Adds by 49%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

58% of the Top 1000 US Online Retailers Send Welcome Emails

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

More eCommerce Strategy Stats

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Younger People Spend More Time Shopping Online than Older People

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo