Do You Just Window Shop Online?
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.
Converting visitors into customers is getting harder because of the fierce competition online.
Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.
Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.
Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.
More 2018 Stats
96% of Americans Have Made an Online Purchase in their Life
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Add a Beard to Your Models to Increase in Cart Adds by 49%
34% of online shoppers are Gen Xers and are between 35 and 54 years old
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
More eCommerce Strategy Stats
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Younger People Spend More Time Shopping Online than Older People
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets
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