Do You Just Window Shop Online?

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases


eCommerce Strategy


With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

96% of Americans Have Made an Online Purchase in their Life

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Emails with a Single Call-to-Action Increased Sales 1617%

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

More eCommerce Strategy Stats

In 2019, Ecommerce Sales are Expected to Account for 13.7 Percent of Retail Sales Worldwide

Generation X Shop More Online Than Baby Boomers and Millennials

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

43% of E-Commerce Traffic comes from Organic Google Search

8% of Online Shoppers Engage in a Live Chat Conversation before Placing an Order

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

81% of Shoppers Research their Product Online before Purchasing

96% of Americans Have Made an Online Purchase in their Life

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo