Do You Just Window Shop Online?

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Source
Statista

Year
2018

With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.

Converting visitors into customers is getting harder because of the fierce competition online.

Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.

Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.

Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.

More 2018 Stats

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

73% of Companies are Investing in Design to Differentiate Their Brands

58% of the Top 1000 US Online Retailers Send Welcome Emails

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More Stats

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