Do You Just Window Shop Online?
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
With an average conversion rate of only 2.86 percent, there’s much room for improvement for e-commerce.
Converting visitors into customers is getting harder because of the fierce competition online.
Online shopping gives consumers the option to research a variety of businesses before deciding where to buy.
Offering the lowest prices or the best products is no longer enough. You need to offer a personal shopping experience for the individual visitor.
Takeaway: Use your cookie settings to recognize returning customers and make it easy for them to buy again. You should also create campaigns that target specific visitor segments who haven’t bought from you before. The more personal your campaigns are, the more likely they’ll become a customer or an email lead.
More 2018 Stats
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
72% of Shoppers Return 10% or Less of Purchases
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
More Stats
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