Do Like To Read Things That Look Good?
Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain
Source
Blue Corona
Year
2018
Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.
More 2018 Stats
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
96% of Americans Have Made an Online Purchase in their Life
40% say getting response from prospects harder now than 3 years ago.
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
More Stats
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