Do Like To Read Things That Look Good?

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Source
Blue Corona

Year
2018

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

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