Do Like To Read Things That Look Good?

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Source
Blue Corona

Year
2018

Looks are important to users. Think about when you tour a new house or apartment? If it’s a dump and looks like it’s a couple decades behind the times, most people will move on to their next option. It’s not that this is the only thing that matters to users, but it’s what makes them feel comfortable and establishes some trust. Don’t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.

More 2018 Stats

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Mobile Shopping Hit $2 Billion on Cyber Monday

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

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