Do You Like Lower Prices?

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Source
Neil Patel

Topic
eCommerce Strategy

Year
2018

Discounts will win back your customers.

The Statistic: 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price.

Most shoppers are willing to spring for a bargain. If you drop the price on items in their shopping cart, they’re way more likely to buy.

What needs to change: Offer lower prices.

Price is one of your bargaining chips. If you can negotiate the price to gain a sale, then do it. The statistics back you up. You’ll get more than half of shoppers to complete a purchase by just retargeting and shaving a few bucks of their order.

More 2018 Stats

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Responsive Design Integrates Social Media

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

48% of all Ecommerce Transactions Are From Repeat Customers

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

More eCommerce Strategy Stats

Average Click-thru Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 4.6%

69 Percent of Shopping Carts are Abandoned

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

There Are More Than 254 Million Active PayPal Accounts in The World

An Inconvenient Returns Policy Deters 80% of Shoppers

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

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