Are You A Gen Xer?
34% of online shoppers are Gen Xers and are between 35 and 54 years old
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
More eCommerce Market Stats
79% of Customers Order Online Via a Mobile Device
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
37% of Shoppers Use Social Media to Influence Their Purchases
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
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