Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Source
Verto Analytics

Year
2018

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

37% of Shoppers Use Social Media to Influence Their Purchases

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

79% of Customers Order Online Via a Mobile Device

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

73% of Companies are Investing in Design to Differentiate Their Brands

More Stats

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