Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Responsive Design Integrates Social Media

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

50% of Total eCommerce Revenue Comes from Mobile

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More eCommerce Market Stats

37% of Shoppers Use Social Media to Influence Their Purchases

48% of all Ecommerce Transactions Are From Repeat Customers

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

79% of Customers Order Online Via a Mobile Device

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

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