Are You A Gen Xer?
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Source
Verto Analytics
Year
2018
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
88% of Online Shoppers Will Use Webrooming to Find the Best Price
37% of Shoppers Use Social Media to Influence Their Purchases
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Responsive Design Integrates Social Media
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
73% of Companies are Investing in Design to Differentiate Their Brands
Add a Beard to Your Models to Increase in Cart Adds by 49%
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
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