Are You A Gen Xer?

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Verto Analytics


According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.

More 2018 Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Responsive Design Integrates Social Media

88% of Online Shoppers Will Use Webrooming to Find the Best Price

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Mobile Shopping Hit $2 Billion on Cyber Monday

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

79% of Customers Order Online Via a Mobile Device

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo