Are You A Gen Xer?
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Source
Verto Analytics
Year
2018
According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population.
More 2018 Stats
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
48% of all Ecommerce Transactions Are From Repeat Customers
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More Stats
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