How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Topic
Conversion Optimization

Year
2018

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

96% of Americans Have Made an Online Purchase in their Life

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Responsive Design Integrates Social Media

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

44% of Companies use A/B or Split Testing Software

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Only 60% of sales reps meet quota

Add a Beard to Your Models to Increase in Cart Adds by 49%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

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