How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Topic
Conversion Optimization

Year
2018

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Emails with a Single Call-to-Action Increased Sales 1617%

79% of Customers Order Online Via a Mobile Device

72% of Shoppers Return 10% or Less of Purchases

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

44% of Companies use A/B or Split Testing Software

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

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