How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Source
Adobe

Topic
Conversion Optimization

Year
2018

The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

79% of Customers Order Online Via a Mobile Device

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

More Conversion Optimization Stats

Emails with a Single Call-to-Action Increased Clicks 371%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

44% of Companies use A/B or Split Testing Software

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Conversion Rate of a Facebook Ad is 9.21%

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo