How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization


Conversion Optimization


The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

72% of Shoppers Return 10% or Less of Purchases

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

50% of Total eCommerce Revenue Comes from Mobile

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

More Conversion Optimization Stats

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Number of Form Fields on Landing Page Conversion Forms is 11

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