How Much Do you Spend on Optimization?

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization


Conversion Optimization


The key to meeting revenue goals is giving CRO the importance it deserves. It pretty much explains the next CRO stat.

More 2018 Stats

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

79% of Customers Order Online Via a Mobile Device

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

50% of Total eCommerce Revenue Comes from Mobile

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Responsive Design Integrates Social Media

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

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