Do You Click On Product Recommendations?

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Source
Barilliance

Topic
eCommerce Market

Year
2018

Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.

Product recommendations can literally multiply profits.

Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.

Personalized product recommendations dramatically increase AOV (average order value).

Sessions that do not have any engagement with recommendations have an AOV of $44.41.

This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.

It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders. 

More 2018 Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

48% of all Ecommerce Transactions Are From Repeat Customers

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

50% of Total eCommerce Revenue Comes from Mobile

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

More eCommerce Market Stats

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

79% of Customers Order Online Via a Mobile Device

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

48% of all Ecommerce Transactions Are From Repeat Customers

37% of Shoppers Use Social Media to Influence Their Purchases

34% of online shoppers are Gen Xers and are between 35 and 54 years old

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

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