Do You Click On Product Recommendations?
Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users
Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.
Product recommendations can literally multiply profits.
Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.
Personalized product recommendations dramatically increase AOV (average order value).
Sessions that do not have any engagement with recommendations have an AOV of $44.41.
This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.
It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders.
More 2018 Stats
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
48% of all Ecommerce Transactions Are From Repeat Customers
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
More eCommerce Market Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
79% of Customers Order Online Via a Mobile Device
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
48% of all Ecommerce Transactions Are From Repeat Customers
37% of Shoppers Use Social Media to Influence Their Purchases
34% of online shoppers are Gen Xers and are between 35 and 54 years old
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
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