Do You Click On Product Recommendations?
Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users
Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.
Product recommendations can literally multiply profits.
Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.
Personalized product recommendations dramatically increase AOV (average order value).
Sessions that do not have any engagement with recommendations have an AOV of $44.41.
This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.
It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders.
More 2018 Stats
37% of Shoppers Use Social Media to Influence Their Purchases
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
73% of Companies are Investing in Design to Differentiate Their Brands
Americans Spend 36% of their Shopping Budget Online
48% of all Ecommerce Transactions Are From Repeat Customers
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
More eCommerce Market Stats
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
79% of Customers Order Online Via a Mobile Device
48% of all Ecommerce Transactions Are From Repeat Customers
34% of online shoppers are Gen Xers and are between 35 and 54 years old
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
37% of Shoppers Use Social Media to Influence Their Purchases
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