Do You Click On Product Recommendations?

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Source
Barilliance

Topic
eCommerce Market

Year
2018

Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.

Product recommendations can literally multiply profits.

Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.

Personalized product recommendations dramatically increase AOV (average order value).

Sessions that do not have any engagement with recommendations have an AOV of $44.41.

This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.

It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders. 

More 2018 Stats

37% of Shoppers Use Social Media to Influence Their Purchases

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

73% of Companies are Investing in Design to Differentiate Their Brands

Americans Spend 36% of their Shopping Budget Online

48% of all Ecommerce Transactions Are From Repeat Customers

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

More eCommerce Market Stats

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

79% of Customers Order Online Via a Mobile Device

48% of all Ecommerce Transactions Are From Repeat Customers

34% of online shoppers are Gen Xers and are between 35 and 54 years old

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

37% of Shoppers Use Social Media to Influence Their Purchases

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