Do You Click On Product Recommendations?
Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users
Source
Barilliance
Year
2018
Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.
Product recommendations can literally multiply profits.
Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.
Personalized product recommendations dramatically increase AOV (average order value).
Sessions that do not have any engagement with recommendations have an AOV of $44.41.
This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.
It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders.
More 2018 Stats
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
37% of Shoppers Use Social Media to Influence Their Purchases
Emails with a Single Call-to-Action Increased Sales 1617%
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
Emails with a Single Call-to-Action Increased Clicks 371%
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
34% of online shoppers are Gen Xers and are between 35 and 54 years old
More Stats
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