Do You Click On Product Recommendations?

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Source
Barilliance

Year
2018

Word of mouth referrals and recommendation are still a popular way to boost conversions. Customers who click on a recommended product have a 70% higher purchase rate.

Product recommendations can literally multiply profits.

Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is… not all recommendations are the same.

Personalized product recommendations dramatically increase AOV (average order value).

Sessions that do not have any engagement with recommendations have an AOV of $44.41.

This number multiplies by 369% when prospects engage with a single recommendation. The effect continues to climb until tapering off around 5 clicks.

It is clear that the more personalized and engaging recommendations are, the more stores benefit from larger purchase orders. 

More 2018 Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Responsive Design Integrates Social Media

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

40% say getting response from prospects harder now than 3 years ago.

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

79% of Customers Order Online Via a Mobile Device

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo