Are your Sales Increased After Sending Emails?
Emails with a Single Call-to-Action Increased Sales 1617%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
40% say getting response from prospects harder now than 3 years ago.
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
Mobile Shopping Hit $2 Billion on Cyber Monday
55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company
72% of Shoppers Return 10% or Less of Purchases
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
More Conversion Optimization Stats
Only 60% of sales reps meet quota
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
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