Are your Sales Increased After Sending Emails?
Emails with a Single Call-to-Action Increased Sales 1617%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
48% of all Ecommerce Transactions Are From Repeat Customers
Americans Spend 36% of their Shopping Budget Online
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
More Conversion Optimization Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
But Removing the Navigation Menu can Increase Conversions by 100%
68% of Small Businesses Don’t have a Documented CRO Strategy
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
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