Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Responsive Design Integrates Social Media

96% of Americans Have Made an Online Purchase in their Life

50% of Total eCommerce Revenue Comes from Mobile

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

More Conversion Optimization Stats

The Average Conversion Rate of a Facebook Ad is 9.21%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Using Video on Landing Pages can Increase Conversion by 80%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

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