Are your Sales Increased After Sending Emails?
Emails with a Single Call-to-Action Increased Sales 1617%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
Americans Spend 36% of their Shopping Budget Online
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
Responsive Design Integrates Social Media
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
48% of all Ecommerce Transactions Are From Repeat Customers
Emails with a Single Call-to-Action Increased Clicks 371%
69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years
More Conversion Optimization Stats
Using Video on Landing Pages can Increase Conversion by 80%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Emails with a Single Call-to-Action Increased Clicks 371%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
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