Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

37% of Shoppers Use Social Media to Influence Their Purchases

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Add a Beard to Your Models to Increase in Cart Adds by 49%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

96% of Americans Have Made an Online Purchase in their Life

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

More Conversion Optimization Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

But Removing the Navigation Menu can Increase Conversions by 100%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

68% of Small Businesses Don’t have a Documented CRO Strategy

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