Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

Americans Spend 36% of their Shopping Budget Online

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Responsive Design Integrates Social Media

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

48% of all Ecommerce Transactions Are From Repeat Customers

Emails with a Single Call-to-Action Increased Clicks 371%

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More Conversion Optimization Stats

Using Video on Landing Pages can Increase Conversion by 80%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Emails with a Single Call-to-Action Increased Clicks 371%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

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