Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

40% say getting response from prospects harder now than 3 years ago.

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Mobile Shopping Hit $2 Billion on Cyber Monday

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

72% of Shoppers Return 10% or Less of Purchases

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

More Conversion Optimization Stats

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Only 60% of sales reps meet quota

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

A Typical Website Conversion Rate is about 2.35% on Average

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