Are your Sales Increased After Sending Emails?
Emails with a Single Call-to-Action Increased Sales 1617%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
70% of sales professionals are most active on LinkedIn compared to other social media
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
Emails with a Single Call-to-Action Increased Clicks 371%
Add a Beard to Your Models to Increase in Cart Adds by 49%
79% of Customers Order Online Via a Mobile Device
37% of Shoppers Use Social Media to Influence Their Purchases
More Conversion Optimization Stats
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
The Average Number of Form Fields on Landing Page Conversion Forms is 11
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
The Average Conversion Rate of a Facebook Ad is 9.21%
But Removing the Navigation Menu can Increase Conversions by 100%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
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