Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

44% of Companies use A/B or Split Testing Software

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Add a Beard to Your Models to Increase in Cart Adds by 49%

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Using Video on Landing Pages can Increase Conversion by 80%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

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