Are your Sales Increased After Sending Emails?

Emails with a Single Call-to-Action Increased Sales 1617%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

48% of all Ecommerce Transactions Are From Repeat Customers

Americans Spend 36% of their Shopping Budget Online

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

79% of Customers Order Online Via a Mobile Device

More Conversion Optimization Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

But Removing the Navigation Menu can Increase Conversions by 100%

68% of Small Businesses Don’t have a Documented CRO Strategy

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

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