How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

96% of Americans Have Made an Online Purchase in their Life

Mobile Shopping Hit $2 Billion on Cyber Monday

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

34% of online shoppers are Gen Xers and are between 35 and 54 years old

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

40% say getting response from prospects harder now than 3 years ago.

Americans Spend 36% of their Shopping Budget Online

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Emails with a Single Call-to-Action Increased Clicks 371%

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

A Typical Website Conversion Rate is about 2.35% on Average

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Add a Beard to Your Models to Increase in Cart Adds by 49%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

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