How Much Do You Spend Aquiring Customers?
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Though the market has grown rapidly, average online retail conversion rates have fallen.
The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.
More 2018 Stats
Emails with a Single Call-to-Action Increased Clicks 371%
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
37% of Shoppers Use Social Media to Influence Their Purchases
79% of Customers Order Online Via a Mobile Device
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More Conversion Optimization Stats
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
The Average Number of Form Fields on Landing Page Conversion Forms is 11
The Average Conversion Rate of a Facebook Ad is 9.21%
But Removing the Navigation Menu can Increase Conversions by 100%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Emails with a Single Call-to-Action Increased Sales 1617%
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
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