How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

48% of all Ecommerce Transactions Are From Repeat Customers

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Emails with a Single Call-to-Action Increased Sales 1617%

More Conversion Optimization Stats

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

But Removing the Navigation Menu can Increase Conversions by 100%

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

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