How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

37% of Shoppers Use Social Media to Influence Their Purchases

79% of Customers Order Online Via a Mobile Device

40% say getting response from prospects harder now than 3 years ago.

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Conversion Optimization Stats

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

A Typical Website Conversion Rate is about 2.35% on Average

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Conversion Rate of a Facebook Ad is 9.21%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

68% of Small Businesses Don’t have a Documented CRO Strategy

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

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