How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

Emails with a Single Call-to-Action Increased Clicks 371%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

37% of Shoppers Use Social Media to Influence Their Purchases

79% of Customers Order Online Via a Mobile Device

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Add a Beard to Your Models to Increase in Cart Adds by 49%

More Conversion Optimization Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Number of Form Fields on Landing Page Conversion Forms is 11

The Average Conversion Rate of a Facebook Ad is 9.21%

But Removing the Navigation Menu can Increase Conversions by 100%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Emails with a Single Call-to-Action Increased Sales 1617%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

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