How Much Do You Spend Aquiring Customers?

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Though the market has grown rapidly, average online retail conversion rates have fallen.

The fact that, for every $92 spent acquiring customers, just $1 is spent converting them has a lot to do with this.

More 2018 Stats

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% say getting response from prospects harder now than 3 years ago.

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

Emails with a Single Call-to-Action Increased Clicks 371%

79% of Customers Order Online Via a Mobile Device

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

More Conversion Optimization Stats

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

44% of Companies use A/B or Split Testing Software

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

The Average Conversion Rate of a Facebook Ad is 9.21%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

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