How does retargeting impact visitor conversion rates?

Retargeted visitors are 70% more likely to convert compared to non-retargeted visitors

If you run an online business, you know that driving traffic to your website is only half the battle. The real challenge lies in converting those visitors into paying customers. Fortunately, retargeting can help you significantly increase your chances of converting website visitors into buyers.

Retargeting, also known as remarketing, is a marketing strategy that allows you to target people who have previously visited your website but didn’t convert. By showing them relevant ads on other websites they visit, you can remind them of your brand and encourage them to come back and make a purchase.

One of the biggest advantages of retargeting is its effectiveness in converting visitors who have already shown an interest in your products or services. In fact, research shows that retargeted visitors are 70% more likely to convert than those who are not retargeted.

So, why is retargeting so effective? For one, it allows you to stay top-of-mind with potential customers who may have gotten distracted or simply forgot to complete their purchase. By showing them relevant ads across the web, you’re increasing the chances that they’ll remember your brand and come back to complete their purchase.

Retargeting also helps you reach people who are further down the sales funnel. These are people who have already shown an interest in your brand, and are more likely to convert than someone who has never heard of your business before. By focusing your ad spend on these warm leads, you’re maximizing the return on your investment.

To implement an effective retargeting strategy, start by identifying the specific audience segments you want to target. This may include people who have added items to their cart but didn’t complete their purchase, or those who visited your site but didn’t sign up for your email list.

Next, create relevant ad content that speaks directly to these segments. For example, if someone added an item to their cart but didn’t purchase, show them an ad highlighting that product and offering a discount or free shipping.

Finally, set up your retargeting campaign using a platform like Google Ads or Facebook Ads. These platforms allow you to track website visitors and show them relevant ads as they browse the web.

In conclusion, retargeting is a powerful marketing strategy that can help you convert website visitors into paying customers. By reminding potential customers of your brand and focusing on warm leads, you can significantly increase your chances of making a sale. So, consider incorporating retargeting into your online advertising strategy and watch your conversion rates soar.

More 2022 Stats

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

8% of salespeople say that their sales teams generate high-quality leads

B2B customers use 10 different channels during their decision-making process

44% of salespeople give up after one follow-up call.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

Top Performers Have 63% Less Focus on Product Features

60% of customers say no four times before saying yes.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

More Conversion Optimization Stats

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

The Average Conversion Rate of a Facebook Ad is 9.21%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

The Average Number of Form Fields on Landing Page Conversion Forms is 11

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