What percentage of leads do companies typically provide for their sales teams?

77% of respondents said that their company provides at least a quarter of their leads

Source
Sales Insights Lab

Topic
Sales Trends

Year
2022

A recent survey conducted by Sales Insights Lab has found that 77% of sales professionals rely on their company to provide at least a quarter of their leads. This statistic highlights the importance of effective lead generation strategies within organizations.

While it is common for sales professionals to generate their own leads through networking and prospecting, the survey suggests that a significant portion of leads come from company-generated sources. This underscores the need for companies to invest in marketing and lead generation efforts to support their sales teams.

However, relying solely on company-generated leads can also limit the potential for growth and success. Sales professionals should aim to supplement their leads with their own efforts, such as building their personal brand and networking outside of the company. By combining company-generated leads with their own efforts, sales professionals can increase their chances of success.

At Saleslion, we understand the importance of effective lead generation strategies and can provide customized solutions to help your company generate high-quality leads. Contact us today to learn more and schedule a consultation.

More 2022 Stats

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

48% of salespeople never even make a single follow up attempt.

Top Performers Have 63% Less Focus on Product Features

2% is the average success rate for cold calling

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

LinkedIn is the #1 social media platform for B2B leads.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

More Sales Trends Stats

83% of Sales Professionals Report Working on Weekends

40% say getting response from prospects harder now than 3 years ago.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Top Performers Have 63% Less Focus on Product Features

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

66% of sales reps say they’re drowning in tools

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

44% of salespeople give up after one follow-up call.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

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