What percentage of leads do companies typically provide for their sales teams?

77% of respondents said that their company provides at least a quarter of their leads

A recent survey conducted by Sales Insights Lab has found that 77% of sales professionals rely on their company to provide at least a quarter of their leads. This statistic highlights the importance of effective lead generation strategies within organizations.

While it is common for sales professionals to generate their own leads through networking and prospecting, the survey suggests that a significant portion of leads come from company-generated sources. This underscores the need for companies to invest in marketing and lead generation efforts to support their sales teams.

However, relying solely on company-generated leads can also limit the potential for growth and success. Sales professionals should aim to supplement their leads with their own efforts, such as building their personal brand and networking outside of the company. By combining company-generated leads with their own efforts, sales professionals can increase their chances of success.

At Saleslion, we understand the importance of effective lead generation strategies and can provide customized solutions to help your company generate high-quality leads. Contact us today to learn more and schedule a consultation.

More 2022 Stats

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Customer referrals account for 54% of all B2B leads.

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

43% of sales professionals say email is the most effective channel for selling.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

57% of C-level buyers prefer to be contacted via phone.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

2% is the average success rate for cold calling

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

More Sales Trends Stats

Salespeople’s Optimism for Economic Recovery from COVID-19

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

17% of salespeople did not attend college

38% of sales leaders say their customers want to buy through e-commerce stores

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

48% of salespeople never even make a single follow up attempt.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

71% of salespeople said they were conducting more than half their sales virtually.

2% is the average success rate for cold calling

57% of C-level buyers prefer to be contacted via phone.

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