What percentage of leads do companies typically provide for their sales teams?

77% of respondents said that their company provides at least a quarter of their leads

A recent survey conducted by Sales Insights Lab has found that 77% of sales professionals rely on their company to provide at least a quarter of their leads. This statistic highlights the importance of effective lead generation strategies within organizations.

While it is common for sales professionals to generate their own leads through networking and prospecting, the survey suggests that a significant portion of leads come from company-generated sources. This underscores the need for companies to invest in marketing and lead generation efforts to support their sales teams.

However, relying solely on company-generated leads can also limit the potential for growth and success. Sales professionals should aim to supplement their leads with their own efforts, such as building their personal brand and networking outside of the company. By combining company-generated leads with their own efforts, sales professionals can increase their chances of success.

At Saleslion, we understand the importance of effective lead generation strategies and can provide customized solutions to help your company generate high-quality leads. Contact us today to learn more and schedule a consultation.

More 2022 Stats

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

80% of new leads never translate into sales

Customer referrals account for 54% of all B2B leads.

60% of customers say no four times before saying yes.

50% of buyers say working remotely has made buying easier.

43% of sales professionals say email is the most effective channel for selling.

67% of customers prefer self-service over speaking to a company representative

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

More Sales Trends Stats

38% of sales leaders say their customers want to buy through e-commerce stores

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Top Performers Have 63% Less Focus on Product Features

71% of salespeople said they were conducting more than half their sales virtually.

57% of C-level buyers prefer to be contacted via phone.

66% of sales reps say they’re drowning in tools

24% of salespeople reported that they majored in business in college

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

56% of sales professionals get leads from existing customer referrals.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

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