What percentage of leads do companies typically provide for their sales teams?

77% of respondents said that their company provides at least a quarter of their leads

A recent survey conducted by Sales Insights Lab has found that 77% of sales professionals rely on their company to provide at least a quarter of their leads. This statistic highlights the importance of effective lead generation strategies within organizations.

While it is common for sales professionals to generate their own leads through networking and prospecting, the survey suggests that a significant portion of leads come from company-generated sources. This underscores the need for companies to invest in marketing and lead generation efforts to support their sales teams.

However, relying solely on company-generated leads can also limit the potential for growth and success. Sales professionals should aim to supplement their leads with their own efforts, such as building their personal brand and networking outside of the company. By combining company-generated leads with their own efforts, sales professionals can increase their chances of success.

At Saleslion, we understand the importance of effective lead generation strategies and can provide customized solutions to help your company generate high-quality leads. Contact us today to learn more and schedule a consultation.

More 2022 Stats

48% of salespeople never even make a single follow up attempt.

Customer referrals account for 54% of all B2B leads.

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

56% of sales professionals get leads from existing customer referrals.

55% of sales reps say budget is the most common reason a promising deal falls through

55% of B2B buyers search for information on social media.

Top Performers Have 63% Less Focus on Product Features

80% of new leads never translate into sales

32% of sales reps spend an hour or more on data entry every day

50% of buyers say working remotely has made buying easier.

More Sales Trends Stats

Today, 97% of consumers go online to research products and services.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

61% believe that salespeople are underappreciated

Salespeople Unhappy Despite Meeting Targets

66% of sales reps say they’re drowning in tools

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

17% of salespeople did not attend college

83% of Sales Professionals Report Working on Weekends

38% of sales leaders say their customers want to buy through e-commerce stores

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

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