What percentage of leads do companies typically provide for their sales teams?

77% of respondents said that their company provides at least a quarter of their leads

A recent survey conducted by Sales Insights Lab has found that 77% of sales professionals rely on their company to provide at least a quarter of their leads. This statistic highlights the importance of effective lead generation strategies within organizations.

While it is common for sales professionals to generate their own leads through networking and prospecting, the survey suggests that a significant portion of leads come from company-generated sources. This underscores the need for companies to invest in marketing and lead generation efforts to support their sales teams.

However, relying solely on company-generated leads can also limit the potential for growth and success. Sales professionals should aim to supplement their leads with their own efforts, such as building their personal brand and networking outside of the company. By combining company-generated leads with their own efforts, sales professionals can increase their chances of success.

At Saleslion, we understand the importance of effective lead generation strategies and can provide customized solutions to help your company generate high-quality leads. Contact us today to learn more and schedule a consultation.

More 2022 Stats

Customer referrals account for 54% of all B2B leads.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

2% is the average success rate for cold calling

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

80% of new leads never translate into sales

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

8% of salespeople say that their sales teams generate high-quality leads

56% of sales professionals get leads from existing customer referrals.

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

More Sales Trends Stats

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

44% of salespeople give up after one follow-up call.

71% of salespeople said they were conducting more than half their sales virtually.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

48% of salespeople never even make a single follow up attempt.

56% of sales professionals get leads from existing customer referrals.

Nearly 13% of all the jobs in the U.S. are full time sales positions

77% of Sales Professionals Now Conducting More Video Meetings

61% believe that salespeople are underappreciated

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

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