What percentage of salespeople fail to make even a single follow up attempt?

48% of salespeople never even make a single follow up attempt.

Source
Invesp

Topic
Sales Trends

Year
2022

Most businesses understand the importance of following up with customers after an initial contact has been made, but unfortunately many don’t take the time to properly execute it. According to research, 48 percent of salespeople never even make a single follow-up attempt—so understanding how companies can improve their strategy is key for any business that wants to increase their sales.

First and foremost, it’s important for businesses to segment their customer base according to relevant data points such as interests and buying habits in order ensure that each follow-up interacts with customers on a personal level. Additionally, salespeople should build relationships before moving on to closing any deals so that they gain more insight into what motivates each customer and can craft custom messages based on their needs.

When crafting follow-ups for potential or existing customers, it’s important for salespeople to focus on providing value instead of pushing products or services too aggressively. This means tailoring emails according to customer preferences while also including information about special offers or discounts where possible in order incentivize them sufficiently enough make a purchase.

It’s also important for companies keep track of the effectiveness of each campaign by regularly monitoring open rates as well as response rates in order identify areas where improvements can be made or which tactics are working best overall. Additionally, using automated processes like triggers can help save time by automating certain tasks such as sending out reminders if the purchase has not yet been completed – so this should be considered when setting up campaigns too.

In conclusion, having strong follow-up strategy is essential if businesses want maximize returns from every single sale – but it’s important for them make sure they’re doing everything correctly in order get results!

More 2022 Stats

50% of buyers say working remotely has made buying easier.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

57% of C-level buyers prefer to be contacted via phone.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

56% of sales professionals get leads from existing customer referrals.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

More Sales Trends Stats

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

56% of sales professionals get leads from existing customer referrals.

Today, 97% of consumers go online to research products and services.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

43% of sales professionals say email is the most effective channel for selling.

44% of salespeople give up after one follow-up call.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo