What percentage of salespeople fail to make even a single follow up attempt?

48% of salespeople never even make a single follow up attempt.

Source
Invesp

Topic
Sales Trends

Year
2022

Most businesses understand the importance of following up with customers after an initial contact has been made, but unfortunately many don’t take the time to properly execute it. According to research, 48 percent of salespeople never even make a single follow-up attempt—so understanding how companies can improve their strategy is key for any business that wants to increase their sales.

First and foremost, it’s important for businesses to segment their customer base according to relevant data points such as interests and buying habits in order ensure that each follow-up interacts with customers on a personal level. Additionally, salespeople should build relationships before moving on to closing any deals so that they gain more insight into what motivates each customer and can craft custom messages based on their needs.

When crafting follow-ups for potential or existing customers, it’s important for salespeople to focus on providing value instead of pushing products or services too aggressively. This means tailoring emails according to customer preferences while also including information about special offers or discounts where possible in order incentivize them sufficiently enough make a purchase.

It’s also important for companies keep track of the effectiveness of each campaign by regularly monitoring open rates as well as response rates in order identify areas where improvements can be made or which tactics are working best overall. Additionally, using automated processes like triggers can help save time by automating certain tasks such as sending out reminders if the purchase has not yet been completed – so this should be considered when setting up campaigns too.

In conclusion, having strong follow-up strategy is essential if businesses want maximize returns from every single sale – but it’s important for them make sure they’re doing everything correctly in order get results!

More 2022 Stats

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

56% of sales professionals get leads from existing customer referrals.

B2B customers use 10 different channels during their decision-making process

57% of C-level buyers prefer to be contacted via phone.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

55% of B2B buyers search for information on social media.

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

50% of buyers say working remotely has made buying easier.

77% of respondents said that their company provides at least a quarter of their leads

More Sales Trends Stats

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

43% of sales professionals say email is the most effective channel for selling.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

77% of respondents said that their company provides at least a quarter of their leads

17% of salespeople did not attend college

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

LinkedIn is the #1 social media platform for B2B leads.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Today, 97% of consumers go online to research products and services.

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