What percentage of salespeople fail to make even a single follow up attempt?
48% of salespeople never even make a single follow up attempt.
Most businesses understand the importance of following up with customers after an initial contact has been made, but unfortunately many don’t take the time to properly execute it. According to research, 48 percent of salespeople never even make a single follow-up attempt—so understanding how companies can improve their strategy is key for any business that wants to increase their sales.
First and foremost, it’s important for businesses to segment their customer base according to relevant data points such as interests and buying habits in order ensure that each follow-up interacts with customers on a personal level. Additionally, salespeople should build relationships before moving on to closing any deals so that they gain more insight into what motivates each customer and can craft custom messages based on their needs.
When crafting follow-ups for potential or existing customers, it’s important for salespeople to focus on providing value instead of pushing products or services too aggressively. This means tailoring emails according to customer preferences while also including information about special offers or discounts where possible in order incentivize them sufficiently enough make a purchase.
It’s also important for companies keep track of the effectiveness of each campaign by regularly monitoring open rates as well as response rates in order identify areas where improvements can be made or which tactics are working best overall. Additionally, using automated processes like triggers can help save time by automating certain tasks such as sending out reminders if the purchase has not yet been completed – so this should be considered when setting up campaigns too.
In conclusion, having strong follow-up strategy is essential if businesses want maximize returns from every single sale – but it’s important for them make sure they’re doing everything correctly in order get results!
More 2022 Stats
32% of sales reps spend an hour or more on data entry every day
Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations
40% of sales reps still use tools like Outlook or Excel to store customer and lead data
B2B customers use 10 different channels during their decision-making process
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
80% of new leads never translate into sales
55% of sales reps say budget is the most common reason a promising deal falls through
B2B buyers are 57%-70% through buying research before contacting sales.
More Sales Trends Stats
66% of sales reps say they’re drowning in tools
47% of Sales Professionals Don’t Cite Selling as Their Main Activity
43% of sales professionals say email is the most effective channel for selling.
40% of sales reps still use tools like Outlook or Excel to store customer and lead data
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