Are Sales Professionals Moving Away from Selling as Their Main Activity?
47% of Sales Professionals Don't Cite Selling as Their Main Activity
Sales professionals are a diverse group, working in various industries and fulfilling different roles. However, a recent statistic from Pipedrive, a customer relationship management platform, reveals that only 53% of sales professionals report spending most of their workday on selling. This means that nearly half of sales professionals do not cite selling as their main activity.
What are these sales professionals doing instead? It depends on their individual roles. Some may spend their time on administrative tasks, while others may be focused on building relationships with prospects and leads. Additionally, sales professionals in certain industries may have different responsibilities than those in others.
While not all sales professionals need to spend the majority of their time actively selling, understanding how to optimize their time is crucial for achieving sales goals. Sales managers can work with their team members to ensure that everyone is focused on activities that will have the biggest impact on the company’s bottom line.
By optimizing the sales process, sales organizations can streamline tasks that can be automated or delegated. This can increase productivity and free up time for sales professionals to focus on activities that directly contribute to achieving sales goals.
The diversity of the sales profession means that not all sales professionals spend most of their time actively selling. However, understanding how sales professionals spend their time is crucial for achieving sales goals and optimizing productivity. By working with sales professionals to ensure they are focused on the most impactful activities, sales organizations can increase their chances of success.
More 2022 Stats
55% of B2B buyers search for information on social media.
40% of sales reps still use tools like Outlook or Excel to store customer and lead data
B2B customers use 10 different channels during their decision-making process
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
80% of new leads never translate into sales
55% of sales reps say budget is the most common reason a promising deal falls through
32% of sales reps spend an hour or more on data entry every day
More Sales Trends Stats
48% of salespeople never even make a single follow up attempt.
43% of sales professionals say email is the most effective channel for selling.
57% of C-level buyers prefer to be contacted via phone.
61% believe that salespeople are underappreciated
LinkedIn is the #1 social media platform for B2B leads.
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