What proportion of salespeople never make it to the second follow-up call?

44% of salespeople give up after one follow-up call.


Sales Trends


Follow-up calls are essential for any sales team looking to boost their success rate, but unfortunately many don’t take the time to properly execute them. According to research, 44 percent of salespeople give up after one follow-up call—so understanding why it’s important for teams to persevere is key for any business that wants to increase their sales.

For starters, customers often need multiple interactions before finally making a purchase decision—so it’s important for sales teams to remain persistent with their messaging and ensure that each follow-up adds value rather than simply trying to push products or services too aggressively. Companies should also make sure they’re tailoring emails according to customer preferences while also including information about any special offers or discounts where possible in order incentivize them enough make a purchase.

It’s also important for companies keep track of the effectiveness of each campaign by regularly monitoring open rates as well as response rates in order identify areas where improvements can be made or which tactics are working best overall.

Additionally, using automated processes like triggers can help save time by automating certain tasks such as sending out reminders if the purchase has not yet been completed – so this should be considered when setting up campaigns too. Additionally, having some type of reward program in place or offering discounts for returning customers can further incentivize them to make a purchase and show what advantages await over time. Furthermore, businesses should provide educational content such as webinars or case studies during the negotiation process in order help customers gain confidence in their decision-making process.

In conclusion, making sure that sales teams persevere with their follow-up strategies is paramount if they want maximize returns from every single sale – but it’s important for companies make sure they’re doing everything correctly in order get results!

More 2022 Stats

8% of salespeople say that their sales teams generate high-quality leads

B2B customers use 10 different channels during their decision-making process

48% of salespeople never even make a single follow up attempt.

56% of sales professionals get leads from existing customer referrals.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

2% is the average success rate for cold calling

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

Customer referrals account for 54% of all B2B leads.

More Sales Trends Stats

71% of salespeople said they were conducting more than half their sales virtually.

66% of sales reps say they’re drowning in tools

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

48% of salespeople never even make a single follow up attempt.

17% of salespeople did not attend college

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

40% say getting response from prospects harder now than 3 years ago.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

LinkedIn is the #1 social media platform for B2B leads.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

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