What proportion of salespeople never make it to the second follow-up call?

44% of salespeople give up after one follow-up call.

Source
Invesp

Topic
Sales Trends

Year
2022

Follow-up calls are essential for any sales team looking to boost their success rate, but unfortunately many don’t take the time to properly execute them. According to research, 44 percent of salespeople give up after one follow-up call—so understanding why it’s important for teams to persevere is key for any business that wants to increase their sales.

For starters, customers often need multiple interactions before finally making a purchase decision—so it’s important for sales teams to remain persistent with their messaging and ensure that each follow-up adds value rather than simply trying to push products or services too aggressively. Companies should also make sure they’re tailoring emails according to customer preferences while also including information about any special offers or discounts where possible in order incentivize them enough make a purchase.

It’s also important for companies keep track of the effectiveness of each campaign by regularly monitoring open rates as well as response rates in order identify areas where improvements can be made or which tactics are working best overall.

Additionally, using automated processes like triggers can help save time by automating certain tasks such as sending out reminders if the purchase has not yet been completed – so this should be considered when setting up campaigns too. Additionally, having some type of reward program in place or offering discounts for returning customers can further incentivize them to make a purchase and show what advantages await over time. Furthermore, businesses should provide educational content such as webinars or case studies during the negotiation process in order help customers gain confidence in their decision-making process.

In conclusion, making sure that sales teams persevere with their follow-up strategies is paramount if they want maximize returns from every single sale – but it’s important for companies make sure they’re doing everything correctly in order get results!

More 2022 Stats

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

48% of salespeople never even make a single follow up attempt.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

56% of sales professionals get leads from existing customer referrals.

55% of B2B buyers search for information on social media.

60% of customers say no four times before saying yes.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

50% of buyers say working remotely has made buying easier.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

More Sales Trends Stats

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

48% of salespeople never even make a single follow up attempt.

57% of C-level buyers prefer to be contacted via phone.

Today, 97% of consumers go online to research products and services.

43% of sales professionals say email is the most effective channel for selling.

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

71% of salespeople said they were conducting more than half their sales virtually.

56% of sales professionals get leads from existing customer referrals.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo