Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

Source
28 Vital B2B Statistics [2023]: Marketing, Sales, and Trends

Topic
Sales Trends

Year
2022

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.

Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.

All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.

More 2022 Stats

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

2% is the average success rate for cold calling

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

32% of sales reps spend an hour or more on data entry every day

8% of salespeople say that their sales teams generate high-quality leads

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

More Sales Trends Stats

61% believe that salespeople are underappreciated

38% of sales leaders say their customers want to buy through e-commerce stores

57% of C-level buyers prefer to be contacted via phone.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

24% of salespeople reported that they majored in business in college

43% of sales professionals say email is the most effective channel for selling.

66% of sales reps say they’re drowning in tools

77% of respondents said that their company provides at least a quarter of their leads

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