Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

Source
28 Vital B2B Statistics [2023]: Marketing, Sales, and Trends

Topic
Sales Trends

Year
2022

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.

Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.

All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.

More 2022 Stats

44% of salespeople give up after one follow-up call.

60% of customers say no four times before saying yes.

Customer referrals account for 54% of all B2B leads.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

48% of salespeople never even make a single follow up attempt.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

50% of buyers say working remotely has made buying easier.

55% of B2B buyers search for information on social media.

57% of C-level buyers prefer to be contacted via phone.

More Sales Trends Stats

43% of sales professionals say email is the most effective channel for selling.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

60% of customers say no four times before saying yes.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

48% of salespeople never even make a single follow up attempt.

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