Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.

Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.

All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.

More 2022 Stats

56% of sales professionals get leads from existing customer referrals.

50% of buyers say working remotely has made buying easier.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

2% is the average success rate for cold calling

Top Performers Have 63% Less Focus on Product Features

Customer referrals account for 54% of all B2B leads.

32% of sales reps spend an hour or more on data entry every day

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

More Sales Trends Stats

57% of C-level buyers prefer to be contacted via phone.

43% of sales professionals say email is the most effective channel for selling.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

77% of respondents said that their company provides at least a quarter of their leads

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

83% of Sales Professionals Report Working on Weekends

Salespeople Unhappy Despite Meeting Targets

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

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