Which social media platform is best for businesses?
LinkedIn is the #1 social media platform for B2B leads.
It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.
Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.
All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.
More 2022 Stats
In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.