Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.

Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.

All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.

More 2022 Stats

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

60% of customers say no four times before saying yes.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

55% of B2B buyers search for information on social media.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

80% of new leads never translate into sales

Top Performers Have 63% Less Focus on Product Features

2% is the average success rate for cold calling

50% of buyers say working remotely has made buying easier.

More Sales Trends Stats

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

Top Performers Have 63% Less Focus on Product Features

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

71% of salespeople said they were conducting more than half their sales virtually.

2% is the average success rate for cold calling

48% of salespeople never even make a single follow up attempt.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

17% of salespeople did not attend college

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

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