Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

Source
28 Vital B2B Statistics [2023]: Marketing, Sales, and Trends

Topic
Sales Trends

Year
2022

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.

Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.

All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.

More 2022 Stats

50% of buyers say working remotely has made buying easier.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

55% of sales reps say budget is the most common reason a promising deal falls through

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

B2B buyers are 57%-70% through buying research before contacting sales.

The best time to make sales calls is within 1 hour of receiving their initial inquiry

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

44% of salespeople give up after one follow-up call.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

More Sales Trends Stats

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

71% of salespeople said they were conducting more than half their sales virtually.

43% of sales professionals say email is the most effective channel for selling.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

83% of Sales Professionals Report Working on Weekends

61% believe that salespeople are underappreciated

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo