Which social media platform is best for businesses?

LinkedIn is the #1 social media platform for B2B leads.

Source
28 Vital B2B Statistics [2023]: Marketing, Sales, and Trends

Topic
Sales Trends

Year
2022

It is important for B2B businesses to get on LinkedIn because it allows you to reach potential customers and partners from all over the world in a very organized way. LinkedIn has access to data such as job titles, company affiliations, etc., making it easier for the business to target its market more precisely.

Additionally, LinkedIn offers a great platform for networking and collaboration, something that is not feasible in other platforms such as Facebook or Twitter. It also wins customer loyalty by providing personal connections with their customer base; this serves as an additional marketing tool.

All of these reasons make it important for B2B businesses to get on LinkedIn if they want to stay competitive and increase visibility and success in their industry.

More 2022 Stats

77% of respondents said that their company provides at least a quarter of their leads

The best time to make sales calls is within 1 hour of receiving their initial inquiry

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

B2B buyers are 57%-70% through buying research before contacting sales.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

B2B customers use 10 different channels during their decision-making process

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

44% of salespeople give up after one follow-up call.

More Sales Trends Stats

40% say getting response from prospects harder now than 3 years ago.

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

71% of salespeople said they were conducting more than half their sales virtually.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

24% of salespeople reported that they majored in business in college

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

77% of respondents said that their company provides at least a quarter of their leads

57% of C-level buyers prefer to be contacted via phone.

61% believe that salespeople are underappreciated

44% of salespeople give up after one follow-up call.

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