What tools do business leaders think are essential for retaining and beating the competition?

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

Technology is playing an ever more important role in the modern business landscape. Companies need to make sure they are utilizing the right tools in order to increase their efficiency and maximize returns while still meeting customer needs. According to recent research, 72 percent of business leaders view tool integrations as essential for businesses to both retain customers and beat the competition.

Tool integrations allow businesses to streamline their processes and create better customer experiences. By integrating various sales tools, companies can automate certain parts of their workflow and focus on tasks that require manual attention from sales teams. Additionally, these tools give them access to data and analytics that can help them quickly identify new trends or areas where they need to adjust their strategies in order to maximize conversions.

So what can businesses do in order to get the most out of their tool integrations? The key is understanding what type of customer you’re dealing with prior to reaching out and selecting the right sales platform for each shopper. Companies should also take into consideration the type of product they offer and how it will benefit customers when making decisions on which tools they want to use. Finally, it’s important for them develop customized workflows that will streamline the process while still allowing them enough flexibility tweak it if needed according to customer needs.

In conclusion, tool integrations offer companies a great way to optimize their workflow while maximizing conversions from each interaction—allowing them retain customers even in highly competitive markets. Businesses who understand this will be more successful in closing deals faster while ensuring happy customers with every single sale they make.

More 2022 Stats

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

48% of salespeople never even make a single follow up attempt.

57% of C-level buyers prefer to be contacted via phone.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

43% of sales professionals say email is the most effective channel for selling.

55% of B2B buyers search for information on social media.

44% of salespeople give up after one follow-up call.

LinkedIn is the #1 social media platform for B2B leads.

More Sales Strategy Stats

60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.

In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars.

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