What are some effective strategies for closing sales deals?

36% of salespeople say that closing is the hardest part of their job


Sales Strategy


In the world of sales, closing is the ultimate goal. It’s the moment when all of the hard work and effort pays off, and the deal is sealed. But for many salespeople, closing is the most challenging part of their job. According to a recent survey conducted by HubSpot, 36% of sales professionals say that closing is the hardest part of their job.

Closing a sale requires a unique set of skills, including the ability to build rapport and establish trust with prospects, overcome objections, and effectively communicate the value of the product or service being sold. Sales professionals must also have a deep understanding of their customers’ needs and pain points, and be able to tailor their approach accordingly.

Despite the challenges, closing is also one of the most rewarding aspects of a sales career. Successfully closing a deal can lead to increased revenue, higher commissions, and a sense of accomplishment and pride in one’s work.

So, what can sales professionals do to improve their closing skills? One key is to focus on building relationships with prospects throughout the sales process. By taking the time to understand their needs and concerns, salespeople can build trust and rapport that can ultimately lead to a successful close.

Additionally, sales professionals should be prepared to address objections and concerns that may arise during the sales process. This may require additional research and preparation, but it can be well worth the effort if it leads to a closed deal.

Finally, salespeople should always be looking for ways to improve their skills and stay up-to-date on industry trends and best practices. This may involve attending sales training programs or workshops, reading industry publications, or seeking out mentorship or coaching from more experienced colleagues.

In conclusion, closing may be one of the most challenging aspects of a sales career, but it is also one of the most rewarding. By focusing on building relationships, addressing objections, and continually improving their skills, sales professionals can increase their chances of successfully closing deals and achieving their goals. And, if you’re looking for additional support and guidance in your sales career, be sure to book a schedule at Saleslion for expert coaching and training.

More 2023 Stats

Using a CRM to track sales is standard practice for 79% of sales reps

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

77% of B2B Buyers Do Their Own Research Before Speaking to Sales

66% of sales reps say they’re drowning in tools

Salespeople’s Optimism for Economic Recovery from COVID-19

Around 45% of web store payments are made with digital and mobile wallets

20.8% of retail purchases are expected to take place online in 2023

78% of salespeople that make use of social media outsell their peers

Salespeople Unhappy Despite Meeting Targets

Nearly 13% of all the jobs in the U.S. are full time sales positions

More Sales Strategy Stats

81% of people prefer to open emails on their smartphones

69% of recipients report spam based only on the subject line

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

40% of Salespeople Struggle with this Critical Sales Process

Personalizing email subject lines leads to a 22% increase in open rate

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

97% of sales leaders and sales operations pros say AI gives reps more time to sell

41% of companies struggle to quickly follow up with leads

The businesses’ buying process will involve around 6-10 decision-makers

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo