How can salespeople improve their referral rates despite the low number of referrals they ask for?
91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals
According to a recent survey, 91% of customers would be willing to provide a referral to a company or brand they are satisfied with. However, only 11% of salespeople actually ask for referrals. This statistic highlights a major missed opportunity for businesses to grow their customer base through the power of word-of-mouth marketing.
The fact is, referrals are one of the most effective ways to acquire new customers. Referral leads convert at a higher rate and have a higher lifetime value compared to leads from other sources. In addition, referred customers are more likely to become loyal, repeat customers and even refer others themselves.
So why aren’t salespeople asking for referrals more often? It could be due to a lack of confidence or fear of rejection. However, with the right approach, asking for referrals can be a natural and effective part of the sales process. It’s all about building strong relationships with customers, providing exceptional service, and making it clear that you value their business.
Salespeople can also make the process of asking for referrals easier by providing incentives or rewards for customers who refer new business. This can be as simple as a discount on their next purchase or a small gift card.
In conclusion, the statistics speak for themselves. Referrals are a powerful tool for growing your business, and salespeople need to start taking advantage of this opportunity. By building strong relationships with customers and asking for referrals in a natural and effective way, businesses can tap into the potential of word-of-mouth marketing and accelerate their growth.
If you’re looking to improve your sales process and take advantage of the power of referrals, consider booking a demo with Saleslion. Our expert team can provide you with the tools and strategies you need to succeed.
More 2023 Stats
36% of salespeople say that closing is the hardest part of their job
78% of salespeople that make use of social media outsell their peers
77% of B2B Buyers Do Their Own Research Before Speaking to Sales
40% of Salespeople Struggle with this Critical Sales Process
20.8% of retail purchases are expected to take place online in 2023
Nearly 13% of all the jobs in the U.S. are full time sales positions
Around 45% of web store payments are made with digital and mobile wallets
Outsourcing lead generation generates 43% better results than in-house lead generation
Using a CRM to track sales is standard practice for 79% of sales reps
97% of sales leaders and sales operations pros say AI gives reps more time to sell
More Sales Tactics Stats
69% of recipients report spam based only on the subject line
Using a CRM to track sales is standard practice for 79% of sales reps
Emails with a Single Call-to-Action Increased Sales 1617%
Emails with a Single Call-to-Action Increased Clicks 371%
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