Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
72% of Shoppers Return 10% or Less of Purchases
Mobile Shopping Hit $2 Billion on Cyber Monday
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site
Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users
88% of Online Shoppers Will Use Webrooming to Find the Best Price
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Emails with a Single Call-to-Action Increased Sales 1617%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages
The Average Conversion Rate of a Facebook Ad is 9.21%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
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