Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
72% of Shoppers Return 10% or Less of Purchases
Mobile Shopping Hit $2 Billion on Cyber Monday
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
88% of Online Shoppers Will Use Webrooming to Find the Best Price
More Conversion Optimization Stats
But Removing the Navigation Menu can Increase Conversions by 100%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Emails with a Single Call-to-Action Increased Sales 1617%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
The Average Conversion Rate of a Facebook Ad is 9.21%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
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