Do you Send Out Emails?

Emails with a Single Call-to-Action Increased Clicks 371%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

Once on a Company’s Homepage, 64% of Visitors Want to See The Company’s Contact Information

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

70% of sales professionals are most active on LinkedIn compared to other social media

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

40% say getting response from prospects harder now than 3 years ago.

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More Conversion Optimization Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

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