Do you Send Out Emails?

Emails with a Single Call-to-Action Increased Clicks 371%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

34% of online shoppers are Gen Xers and are between 35 and 54 years old

79% of Customers Order Online Via a Mobile Device

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

88% of Online Shoppers Will Use Webrooming to Find the Best Price

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

More Conversion Optimization Stats

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

A Typical Website Conversion Rate is about 2.35% on Average

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

The Average Number of Form Fields on Landing Page Conversion Forms is 11

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