Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
70% of sales professionals are most active on LinkedIn compared to other social media
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
More Conversion Optimization Stats
44% of Companies use A/B or Split Testing Software
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
But Removing the Navigation Menu can Increase Conversions by 100%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
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