Do you Send Out Emails?

Emails with a Single Call-to-Action Increased Clicks 371%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

72% of Shoppers Return 10% or Less of Purchases

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

79% of Customers Order Online Via a Mobile Device

Emails with a Single Call-to-Action Increased Sales 1617%

34% of online shoppers are Gen Xers and are between 35 and 54 years old

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

37% of Shoppers Use Social Media to Influence Their Purchases

More Conversion Optimization Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

The Average Conversion Rate of a Facebook Ad is 9.21%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

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