Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
72% of Shoppers Return 10% or Less of Purchases
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
79% of Customers Order Online Via a Mobile Device
Emails with a Single Call-to-Action Increased Sales 1617%
34% of online shoppers are Gen Xers and are between 35 and 54 years old
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
37% of Shoppers Use Social Media to Influence Their Purchases
More Conversion Optimization Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
The Average Conversion Rate of a Facebook Ad is 9.21%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Ready to reinvent your sales process and tools?
One quick call and we'll share our approach - no pressure.
Schedule your demo