Do you Send Out Emails?
Emails with a Single Call-to-Action Increased Clicks 371%
I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.
Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.
The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.
More 2018 Stats
70% of sales professionals are most active on LinkedIn compared to other social media
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
50% of Total eCommerce Revenue Comes from Mobile
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
More Conversion Optimization Stats
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
But Removing the Navigation Menu can Increase Conversions by 100%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
44% of Companies use A/B or Split Testing Software
A Typical Website Conversion Rate is about 2.35% on Average
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
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