Do you Send Out Emails?

Emails with a Single Call-to-Action Increased Clicks 371%

I think the entire audience cooed when they heard this stat. To me, it’s surprising and it’s not, but it definitely proves that testing call-to-actions in your email marketing efforts can yield some insanely valuable data.

Ellie stressed the simple things that make a big difference in email marketing, like having one clear and strong call-to-action, aligning email content with the stages of the funnel, and also dove into some more advanced tactics like using one channel to build up the other.

The bottom line, take a deeper look at your email copy to ensure your call-to-action is not only clear, but singular. People are lazy so if you’re asking them to do too much you’ll lose them, and won’t get the results you’re looking for. Also, you likely only want them to complete one action so don’t distract them with non-goal related links.

More 2018 Stats

70% of sales professionals are most active on LinkedIn compared to other social media

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

50% of Total eCommerce Revenue Comes from Mobile

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Conversion Optimization Stats

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

But Removing the Navigation Menu can Increase Conversions by 100%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

44% of Companies use A/B or Split Testing Software

A Typical Website Conversion Rate is about 2.35% on Average

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo