Do you use Personalized Call-To-Actions?

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel

We couldn’t agree more.

A call-to-action serves as a prompt or directive to encourage users to take a specific action, such as signing up for a newsletter, downloading a report, or requesting a demo.

Call-to-actions should be strong and catchy enough and solicit a click.

One call-to-action example of this is seen through a case study conducted by ContnetVerve that showed a 90% increase in click-through rate on buttons that said “Start my free 30-day trial” instead of “Start your free 30-day trial.”

By using first-person, visitors gain a sense of ownership and are more likely to follow through.

Personalization takes this concept further by tailoring CTAs to the specific needs, preferences, and behaviors of individual users. By crafting personalized CTAs, businesses can deliver a more targeted and relevant message, increasing the likelihood of engagement and conversion.

Just like when trying to design an interactive sales experience for customers, the advantage of personalized features is their ability to capture the attention and interest of visitors by addressing their unique pain points or motivations.

By leveraging data insights and segmentation, businesses can create CTAs that resonate with specific audience segments, offering solutions or benefits that align with their needs. For example, a software company targeting small businesses might personalize a CTA with language like “Discover how our affordable software can streamline your operations” to appeal to that specific audience.

Moreover, leveraging past visitor data can optimize your chances of securing a conversion. For instance, a prospect who has previously shown interest in a particular product may be presented with a CTA offering a free trial or a product demonstration, increasing the chances of conversion.

Overall, this sales insight underscores the importance of employing an effective personalization strategy to optimize conversion rates and drive lead generation in B2B sales and marketing efforts.

More 2018 Stats

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

37% of Shoppers Use Social Media to Influence Their Purchases

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

More Conversion Optimization Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Only 60% of sales reps meet quota

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

But Removing the Navigation Menu can Increase Conversions by 100%

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