Do you use Personalized Call-To-Actions?

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel

We couldn’t agree more.

A call-to-action serves as a prompt or directive to encourage users to take a specific action, such as signing up for a newsletter, downloading a report, or requesting a demo.

Call-to-actions should be strong and catchy enough and solicit a click.

One call-to-action example of this is seen through a case study conducted by ContnetVerve that showed a 90% increase in click-through rate on buttons that said “Start my free 30-day trial” instead of “Start your free 30-day trial.”

By using first-person, visitors gain a sense of ownership and are more likely to follow through.

Personalization takes this concept further by tailoring CTAs to the specific needs, preferences, and behaviors of individual users. By crafting personalized CTAs, businesses can deliver a more targeted and relevant message, increasing the likelihood of engagement and conversion.

Just like when trying to design an interactive sales experience for customers, the advantage of personalized features is their ability to capture the attention and interest of visitors by addressing their unique pain points or motivations.

By leveraging data insights and segmentation, businesses can create CTAs that resonate with specific audience segments, offering solutions or benefits that align with their needs. For example, a software company targeting small businesses might personalize a CTA with language like “Discover how our affordable software can streamline your operations” to appeal to that specific audience.

Moreover, leveraging past visitor data can optimize your chances of securing a conversion. For instance, a prospect who has previously shown interest in a particular product may be presented with a CTA offering a free trial or a product demonstration, increasing the chances of conversion.

Overall, this sales insight underscores the importance of employing an effective personalization strategy to optimize conversion rates and drive lead generation in B2B sales and marketing efforts.

More 2018 Stats

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

More Conversion Optimization Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Using Video on Landing Pages can Increase Conversion by 80%

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

68% of Small Businesses Don’t have a Documented CRO Strategy

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

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