Do you use Personalized Call-To-Actions?

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Source
HubSpot

Topic
Conversion Optimization

Year
2018

“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.

From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.

Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.

More 2018 Stats

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

Emails with a Single Call-to-Action Increased Clicks 371%

Mobile Shopping Hit $2 Billion on Cyber Monday

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

50% of Total eCommerce Revenue Comes from Mobile

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

More Conversion Optimization Stats

44% of Companies use A/B or Split Testing Software

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

The Average Conversion Rate of a Facebook Ad is 9.21%

Using Video on Landing Pages can Increase Conversion by 80%

Emails with a Single Call-to-Action Increased Clicks 371%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

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