Do you use Personalized Call-To-Actions?

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

“The call-to-action is the tipping point between conversions and bounces.” – Neil Patel

We couldn’t agree more.

A call-to-action serves as a prompt or directive to encourage users to take a specific action, such as signing up for a newsletter, downloading a report, or requesting a demo.

Call-to-actions should be strong and catchy enough and solicit a click.

One call-to-action example of this is seen through a case study conducted by ContnetVerve that showed a 90% increase in click-through rate on buttons that said “Start my free 30-day trial” instead of “Start your free 30-day trial.”

By using first-person, visitors gain a sense of ownership and are more likely to follow through.

Personalization takes this concept further by tailoring CTAs to the specific needs, preferences, and behaviors of individual users. By crafting personalized CTAs, businesses can deliver a more targeted and relevant message, increasing the likelihood of engagement and conversion.

Just like when trying to design an interactive sales experience for customers, the advantage of personalized features is their ability to capture the attention and interest of visitors by addressing their unique pain points or motivations.

By leveraging data insights and segmentation, businesses can create CTAs that resonate with specific audience segments, offering solutions or benefits that align with their needs. For example, a software company targeting small businesses might personalize a CTA with language like “Discover how our affordable software can streamline your operations” to appeal to that specific audience.

Moreover, leveraging past visitor data can optimize your chances of securing a conversion. For instance, a prospect who has previously shown interest in a particular product may be presented with a CTA offering a free trial or a product demonstration, increasing the chances of conversion.

Overall, this sales insight underscores the importance of employing an effective personalization strategy to optimize conversion rates and drive lead generation in B2B sales and marketing efforts.

More 2018 Stats

Mobile Shopping Hit $2 Billion on Cyber Monday

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% say getting response from prospects harder now than 3 years ago.

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

More Conversion Optimization Stats

A Typical Website Conversion Rate is about 2.35% on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only 60% of sales reps meet quota

Using Video on Landing Pages can Increase Conversion by 80%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

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