Do you use Personalized Call-To-Actions?
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
“The call-to-action is the tipping point between conversions and bounce”, says Neil Patel. We couldn’t agree more. Call-to-actions should be strong and catchy enough and solicit a click. One way to make them click is by using first-person phrasing. Doing so helped ContentVerve see a 90% increase in click-through rate. They said “Start my free 30-day trial” instead of . “Start your free 30-day trial”, and it did all the magic.
From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.
Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.
More 2018 Stats
30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old
Emails with a Single Call-to-Action Increased Clicks 371%
Mobile Shopping Hit $2 Billion on Cyber Monday
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
50% of Total eCommerce Revenue Comes from Mobile
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More Conversion Optimization Stats
44% of Companies use A/B or Split Testing Software
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
The Average Conversion Rate of a Facebook Ad is 9.21%
Using Video on Landing Pages can Increase Conversion by 80%
Emails with a Single Call-to-Action Increased Clicks 371%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
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