Do You Have a lack of Resources?

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Source
Brighttalk

Topic
Demand Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

More Demand Generation Stats

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

66% of Marketers use Video in their Lead Nurturing Campaigns

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

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