Do You Have a lack of Resources?
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
Emails with a Single Call-to-Action Increased Sales 1617%
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
73% of Companies are Investing in Design to Differentiate Their Brands
More Lead Generation Stats
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
8% of salespeople say that their sales teams generate high-quality leads
67% of customers prefer self-service over speaking to a company representative
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Outsourcing lead generation generates 43% better results than in-house lead generation
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