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Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Source
Brighttalk

Topic
Lead Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Emails with a Single Call-to-Action Increased Sales 1617%

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

73% of Companies are Investing in Design to Differentiate Their Brands

More Lead Generation Stats

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

8% of salespeople say that their sales teams generate high-quality leads

67% of customers prefer self-service over speaking to a company representative

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Outsourcing lead generation generates 43% better results than in-house lead generation

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