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Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
Emails with a Single Call-to-Action Increased Sales 1617%
88% of Online Shoppers Will Use Webrooming to Find the Best Price
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
More Lead Generation Stats
67% of customers prefer self-service over speaking to a company representative
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Outsourcing lead generation generates 43% better results than in-house lead generation
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
66% of Marketers use Video in their Lead Nurturing Campaigns
80% of new leads never translate into sales
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
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