Do You Have a lack of Resources?

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Source
Brighttalk

Topic
Lead Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

70% of sales professionals are most active on LinkedIn compared to other social media

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

More Lead Generation Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Outsourcing lead generation generates 43% better results than in-house lead generation

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

66% of Marketers use Video in their Lead Nurturing Campaigns

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo