Do You Have a lack of Resources?

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Source
Brighttalk

Topic
Lead Generation

Year
2018

Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

88% of Online Shoppers Will Use Webrooming to Find the Best Price

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

79% of Customers Order Online Via a Mobile Device

48% of all Ecommerce Transactions Are From Repeat Customers

58% of the Top 1000 US Online Retailers Send Welcome Emails

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

More Lead Generation Stats

80% of new leads never translate into sales

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

66% of Marketers use Video in their Lead Nurturing Campaigns

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

8% of salespeople say that their sales teams generate high-quality leads

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