Do You Have a lack of Resources?
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
Emails with a Single Call-to-Action Increased Sales 1617%
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
More Demand Generation Stats
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
66% of Marketers use Video in their Lead Nurturing Campaigns
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