Do You Have a lack of Resources?
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).
More 2018 Stats
80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons
88% of Online Shoppers Will Use Webrooming to Find the Best Price
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
79% of Customers Order Online Via a Mobile Device
48% of all Ecommerce Transactions Are From Repeat Customers
58% of the Top 1000 US Online Retailers Send Welcome Emails
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Americans Spend 36% of their Shopping Budget Online
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
More Lead Generation Stats
80% of new leads never translate into sales
66% of Marketers use Video in their Lead Nurturing Campaigns
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
8% of salespeople say that their sales teams generate high-quality leads
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