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Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation


Lead Generation


Lack of resources, such as staff, funding and time, remains the biggest obstacle to successful B2B lead generation for 61% of respondents. This is followed by lack of quality data (42%), and limited insight into target audiences (38%). This is followed by lack of quality data (42%), and limited ability to develop content (38%).

More 2018 Stats

80% of Consumers Had a Better Perception of Retailers That Offered Mobile Coupons

88% of Online Shoppers Will Use Webrooming to Find the Best Price

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

79% of Customers Order Online Via a Mobile Device

48% of all Ecommerce Transactions Are From Repeat Customers

58% of the Top 1000 US Online Retailers Send Welcome Emails

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

More Lead Generation Stats

80% of new leads never translate into sales

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

66% of Marketers use Video in their Lead Nurturing Campaigns

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

8% of salespeople say that their sales teams generate high-quality leads

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