Are you Already Using Interactive Content?

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?

According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by educating the audience, creating brand awareness, and lead generation.

More marketers beginning to use interactive content

More than half of the respondents (55%) report that they’ve been using interactive content for fewer than three years (versus 47% last year), indicating more new entrants in the survey. These newer users indicate that 13% of the total content they produce, on average, is interactive.

The longer a company has been producing interactive content, the more likely it is to produce more: Those with three or more years of doing so say that interactive content on average comprises 24% of the total content they produce.

Furthermore, the use of interactive content will continue to rise: 79% of those that use it say they plan to increase their use in the next 12 months (last year, 75% said they anticipated an increase).

More 2018 Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

79% of Customers Order Online Via a Mobile Device

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Responsive Design Integrates Social Media

More Lead Generation Stats

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Outsourcing lead generation generates 43% better results than in-house lead generation

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

67% of customers prefer self-service over speaking to a company representative

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

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