Are you Already Using Interactive Content?

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?

According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by educating the audience, creating brand awareness, and lead generation.

More marketers beginning to use interactive content

More than half of the respondents (55%) report that they’ve been using interactive content for fewer than three years (versus 47% last year), indicating more new entrants in the survey. These newer users indicate that 13% of the total content they produce, on average, is interactive.

The longer a company has been producing interactive content, the more likely it is to produce more: Those with three or more years of doing so say that interactive content on average comprises 24% of the total content they produce.

Furthermore, the use of interactive content will continue to rise: 79% of those that use it say they plan to increase their use in the next 12 months (last year, 75% said they anticipated an increase).

More 2018 Stats

58% of the Top 1000 US Online Retailers Send Welcome Emails

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

50% of Total eCommerce Revenue Comes from Mobile

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More Lead Generation Stats

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation

Outsourcing lead generation generates 43% better results than in-house lead generation

8% of salespeople say that their sales teams generate high-quality leads

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

80% of new leads never translate into sales

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

67% of customers prefer self-service over speaking to a company representative

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