Are you Already Using Interactive Content?
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?
According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by educating the audience, creating brand awareness, and lead generation.
More marketers beginning to use interactive content
More than half of the respondents (55%) report that they’ve been using interactive content for fewer than three years (versus 47% last year), indicating more new entrants in the survey. These newer users indicate that 13% of the total content they produce, on average, is interactive.
The longer a company has been producing interactive content, the more likely it is to produce more: Those with three or more years of doing so say that interactive content on average comprises 24% of the total content they produce.
Furthermore, the use of interactive content will continue to rise: 79% of those that use it say they plan to increase their use in the next 12 months (last year, 75% said they anticipated an increase).
More 2018 Stats
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96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
More Lead Generation Stats
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30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
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53% of Content Marketers Use Interactive Content in Lead Generation Efforts
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