Are you Already Using Interactive Content?
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Content Marketing Institute
Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right?
According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by educating the audience, creating brand awareness, and lead generation.
More marketers beginning to use interactive content
More than half of the respondents (55%) report that they’ve been using interactive content for fewer than three years (versus 47% last year), indicating more new entrants in the survey. These newer users indicate that 13% of the total content they produce, on average, is interactive.
The longer a company has been producing interactive content, the more likely it is to produce more: Those with three or more years of doing so say that interactive content on average comprises 24% of the total content they produce.
Furthermore, the use of interactive content will continue to rise: 79% of those that use it say they plan to increase their use in the next 12 months (last year, 75% said they anticipated an increase).
More 2018 Stats
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
34% of online shoppers are Gen Xers and are between 35 and 54 years old
50% of Total eCommerce Revenue Comes from Mobile
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business
Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users
58% of the Top 1000 US Online Retailers Send Welcome Emails
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
More Demand Generation Stats
Lack of Resources (Staff, Funding, Time) is the Biggest Obstacle for 61% of Marketers Working on B2B Lead Generation
Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead
Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead
More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day
Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month
Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio
42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation
Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator
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