How Much Do You Return?

72% of Shoppers Return 10% or Less of Purchases

Source
UPS

Topic
eCommerce Strategy

Year
2018

Retailers not ready to step up their game will fall behind. Flawless fundamentals—flexible delivery choices, more control and more convenience—are expected every step of the way. Retailers can also expect shoppers to notice and appreciate progress within today’s new logistics reality, including improved product searches, expanded retail content, optimized product selection, upgraded return experiences and more self-service options. Retailers who embrace the control and flexibility that customers covet will find growing levels of satisfaction from core tech-savvy audiences.

More 2018 Stats

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

50% of Total eCommerce Revenue Comes from Mobile

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

More eCommerce Strategy Stats

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

Online Stores are Offering an Average of 3 Payment Methods at Checkout Including Digital Wallets

Abandoned Cart Emails Have an Average Open Rate of 45%

Generation X Shop More Online Than Baby Boomers and Millennials

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

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