How Many Sales are Made Online?

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Source
Statista

Year
2018

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

40% say getting response from prospects harder now than 3 years ago.

Americans Spend 36% of their Shopping Budget Online

73% of Companies are Investing in Design to Differentiate Their Brands

37% of Shoppers Use Social Media to Influence Their Purchases

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

Emails with a Single Call-to-Action Increased Sales 1617%

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

More Stats

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