How Many Sales are Made Online?

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Source
Statista

Topic
eCommerce Strategy

Year
2018

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Responsive Design Integrates Social Media

88% of Online Shoppers Will Use Webrooming to Find the Best Price

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

More eCommerce Strategy Stats

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

Mobile Shopping Hit $2 Billion on Cyber Monday

81% of Consumers Trust the Advice of Family and Friends Over Businesses

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

Men Spend 68% More Online Than Women

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%

Responsive Design Integrates Social Media

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