How Many Sales are Made Online?
E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide
Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.
Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.
This means there’s more potential for e-tailers to increase traffic and conversions…
…And a chance to create a better online experience (an area most online stores fall short).
Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.
More 2018 Stats
$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Responsive Design Integrates Social Media
88% of Online Shoppers Will Use Webrooming to Find the Best Price
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
48% of People Cited That a Websites Design is the No. 1 Factor in Determining the Credibility of a Business
Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers
74% of Online Shoppers Rate Product Selection as Important During the Online Search Process
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More eCommerce Strategy Stats
23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account
Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
Mobile Shopping Hit $2 Billion on Cyber Monday
81% of Consumers Trust the Advice of Family and Friends Over Businesses
80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience
Men Spend 68% More Online Than Women
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
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