How Many Sales are Made Online?

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Source
Statista

Year
2018

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

58% of the Top 1000 US Online Retailers Send Welcome Emails

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

More Stats

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