How Many Sales are Made Online?

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

Source
Statista

Topic
eCommerce Strategy

Year
2018

Considering that more than a tenth of all retail sales are made online, you can’t underestimate the importance of continuously optimizing your online store.

Online shopping is becoming more popular than ever, and by 2021, e-commerce sales are expected to reach 17.5% of retail sales worldwide.

This means there’s more potential for e-tailers to increase traffic and conversions…

…And a chance to create a better online experience (an area most online stores fall short).

Takeaway: Prioritize user experience above all. A compelling value proposition is worth nothing if visitors have a bad experience on your site. This is especially important when it comes to your checkout flow.

More 2018 Stats

88% of Online Shoppers Will Use Webrooming to Find the Best Price

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Americans Spend 36% of their Shopping Budget Online

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

More eCommerce Strategy Stats

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

60% of Online Shoppers Abandon Their Carts Because of Unexpected Extra Costs

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

There Are More Than 254 Million Active PayPal Accounts in The World

81% of Shoppers Research their Product Online before Purchasing

The Average Order Value of B2C Online Order is $52

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

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