How Much Do You Spend Online?

Americans Spend 36% of their Shopping Budget Online

Source
BigCommerce

Topic
eCommerce Strategy

Year
2018

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

34% of online shoppers are Gen Xers and are between 35 and 54 years old

U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

More eCommerce Strategy Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

Men Spend 68% More Online Than Women

An Inconvenient Returns Policy Deters 80% of Shoppers

Longer Mobile Page Load Times Drastically Increase Bounces

33% of B2C Ecommerce Website are also Conducting B2B Transactions

On Average, 52 Percent of Online Stores have Omnichannel Capabilities

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

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