How Much Do You Spend Online?

Americans Spend 36% of their Shopping Budget Online

Source
BigCommerce

Year
2018

Gen Z respondents spend 8% more of their discretionary income each month online than the global average – and tend to prefer online purchases to those made offline.

More 2018 Stats

79% of Customers Order Online Via a Mobile Device

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

73% of Companies are Investing in Design to Differentiate Their Brands

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

More Stats

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