How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source
Forbes

Year
2018

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

79% of Customers Order Online Via a Mobile Device

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

73% of Companies are Investing in Design to Differentiate Their Brands

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

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