How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions



Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

50% of Total eCommerce Revenue Comes from Mobile

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

96% of Americans Have Made an Online Purchase in their Life

Americans Spend 36% of their Shopping Budget Online

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

40% of Millennials Have Used Voice Search Before Making a Purchase Online, According to Studies

More Stats

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