How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions


eCommerce Strategy


Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

55% of Online Shoppers Tell Friends and Family When Dissatisfied with a Product or Company

More than Three-Quarters of Online Shoppers Would Like their Orders Shipped the Same Day

39% of People Will Stop Engaging With a Website if Images Won’t Load or Take Too Long to Load

E-Commerce Sales Accounted for 11.9% of All Retail Sales Worldwide

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

48% of all Ecommerce Transactions Are From Repeat Customers

79% of Customers Order Online Via a Mobile Device

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

More eCommerce Strategy Stats

Americans Spend 36% of their Shopping Budget Online

There Are More Than 254 Million Active PayPal Accounts in The World

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Mobile Shopping Hit $2 Billion on Cyber Monday

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

96% of Americans Have Made an Online Purchase in their Life

There Will Be More Than 3.7 Billion Email Users by the End of 2017

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo