How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source
Forbes

Topic
eCommerce Strategy

Year
2018

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

73% of Companies are Investing in Design to Differentiate Their Brands

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Mobile Shopping Hit $2 Billion on Cyber Monday

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Responsive Design Integrates Social Media

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

Users Who Click On Product Recommendations Lead to a Conversion Rate that is 5.5 Times Higher Than Nonclicking Users

72% of Shoppers Return 10% or Less of Purchases

More eCommerce Strategy Stats

65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store

9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers

The Average Conversion Rate in AdWords Across all Industries is 2.7% on the Search Network and 0.89% on the Display Network

Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace

Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare

The Average Order Value of B2C Online Order is $52

44% of People go Directly to Amazon to Start their Product Searches, Compared to 34% who use Search Engines like Google, Bing, and Yahoo to Search for Products

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

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