How Important are Details of a Product?
88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions
Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.
More 2018 Stats
73% of Companies are Investing in Design to Differentiate Their Brands
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Mobile Shopping Hit $2 Billion on Cyber Monday
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
Responsive Design Integrates Social Media
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
More eCommerce Strategy Stats
65 Percent of Shoppers Look up Price Comparisons on their Mobile Device While in a Physical Store
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
65% of Consumers Look Up Price Comparisons on Mobile While in a Physical Store
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
Nearly Half (48 percent) of Online Shoppers Simply Head Straight to a Large Ecommerce Marketplace
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
The Average Order Value of B2C Online Order is $52
40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”
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