How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source
Forbes

Year
2018

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

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33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

70% of sales professionals are most active on LinkedIn compared to other social media

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

37% of Shoppers Use Social Media to Influence Their Purchases

Americans Spend 36% of their Shopping Budget Online

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

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