How Important are Details of a Product?

88% of Shoppers Characterize Detailed Product Content as Being Extremely Important to their Purchasing Decisions

Source
Forbes

Year
2018

Welcome to the age of the informed shopper. Shoppers can’t make informed decisions if they don’t have data to do so. Sparse details won’t cut it anymore, according to CPC Strategy, a retail-focused performance marketing company.

More 2018 Stats

34% of online shoppers are Gen Xers and are between 35 and 54 years old

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Most Midsize to Large Organizations Average Less than 5,000 Marketing Qualified Leads (MQLs) Per Month

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

Americans Spend 36% of their Shopping Budget Online

42% of Lead Gen Professionals Consider Lack of Quality Data a Major Challenge Around Quality Lead Generation

30% of Demand Generation Professionals Say that Pipeline Influence is their Top Indicator

Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales

72% of Shoppers Return 10% or Less of Purchases

More Stats

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