Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Topic
Conversion Optimization

Year
2018

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

$6.8 Billion Dollars Are Lost Annually as a Result of Slow-Loading Website

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates

23% of Users Will Abandon Their Shopping Cart if they Have to Create a New User Account

53% of Content Marketers Use Interactive Content in Lead Generation Efforts

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

79% of Customers Order Online Via a Mobile Device

69% of B2B Businesses Say They Expect to Stop Printing Catalogs Within Five Years

According to Nielson, 50% of Redeemed Mobile Coupons are Captured Directly from a Retailer’s Site by the Consumer

Mobile Shopping Hit $2 Billion on Cyber Monday

More Conversion Optimization Stats

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Using Video on Landing Pages can Increase Conversion by 80%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

44% of Companies use A/B or Split Testing Software

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

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