Do you think Testing is Challenging?
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.
More 2018 Stats
96% of Americans Have Made an Online Purchase in their Life
Responsive Design Integrates Social Media
79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months
Email Marketing Contributes to 20% of Traffic Driving Ecommerce Sales
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
73% of Companies are Investing in Design to Differentiate Their Brands
U.S. Retail Ecommerce Sales are Expected to Surpass 735 Billion by 2023
More Conversion Optimization Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
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