Do you think Testing is Challenging?
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.
More 2018 Stats
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
34% of online shoppers are Gen Xers and are between 35 and 54 years old
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
More Conversion Optimization Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
But Removing the Navigation Menu can Increase Conversions by 100%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
68% of Small Businesses Don’t have a Documented CRO Strategy
A Typical Website Conversion Rate is about 2.35% on Average
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
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