Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Topic
Conversion Optimization

Year
2018

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

You Have 10 Seconds to Leave An Impression and Tell Them What They’ll Get Out of Your Website and Company. After This Time (and Oftentimes Before), They’ll Leave

34% of online shoppers are Gen Xers and are between 35 and 54 years old

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

Online Stores That Have a Social Presence Have 32% More Sales on Average Than Online Stores that Don’t

33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”

Mobile Shopping Hit $2 Billion on Cyber Monday

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

47% of Website Visitors Check Out a Company’s Products/Services Page Before Looking at any Other Sections of the Site

More Conversion Optimization Stats

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

But Removing the Navigation Menu can Increase Conversions by 100%

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

68% of Small Businesses Don’t have a Documented CRO Strategy

A Typical Website Conversion Rate is about 2.35% on Average

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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