Do you think Testing is Challenging?

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Source
Adobe

Topic
Conversion Optimization

Year
2018

To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.

More 2018 Stats

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

70% of sales professionals are most active on LinkedIn compared to other social media

Given 15 Minutes to Consume Content, Two-Thirds of People Would Rather Read Something Beautifully Designed Than Something Plain

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

54% of Shoppers will Purchase Products Left in Shopping Carts if those Products are Subsequently Offered at a Lower Price

79% of Marketers Already Using Interactive Content Plan to Increase Their Use in the Next 12 Months

40% of US Males Aged 18-34 Say They Would “Ideally Buy Everything Online”

30% of Online Shoppers are Millennials are are Between 18 and 34 Years Old

88% of Online Shoppers Will Use Webrooming to Find the Best Price

More Conversion Optimization Stats

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

There is a 70% greater likelihood of converting re-targeted visitors vs. those who are not

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

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