Do you think Testing is Challenging?
8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”
To understand why it’s so, you need to introspect. Do you have a documented CRO strategy? Do the conversion rate optimizers have enough experience or intent to turn tables in your favor? Are you running ‘ample’ number of tests? Do you have all the necessary CRO tools? Even one of these factors could compound your ‘difficulty’ in boosting conversions.
More 2018 Stats
33% of US Females Aged 18-34 Say They Would “Ideally Buy Everything Online”
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases
48 hours after a virtual sales call, buyers only retain 10% of what you talked about.
79% of Customers Order Online Via a Mobile Device
Gmail is the Most Popular Email Platform, Commanding 46.77% of the Marketshare
53% of Content Marketers Use Interactive Content in Lead Generation Efforts
More Conversion Optimization Stats
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
But Removing the Navigation Menu can Increase Conversions by 100%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
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