Are You Happy with your Conversion Rate?
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Key findings
- Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
- Complex testing continues to be the preserve of the few.
- Personalization challenges are preventing uptake.
- Responsibility for CRO is shared, requiring a structured approach.
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
66% of Marketers use Video in their Lead Nurturing Campaigns
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
More Conversion Optimization Stats
A Typical Website Conversion Rate is about 2.35% on Average
People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before
Using Video on Landing Pages can Increase Conversion by 80%
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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