Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Key findings

More 2017 Stats

68% of Small Businesses Don’t have a Documented CRO Strategy

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Writing your subject line entirely in upper case significantly reduces response rates by 30%

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Using Video on Landing Pages can Increase Conversion by 80%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

44% of Companies use A/B or Split Testing Software

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

The Average Conversion Rate of a Facebook Ad is 9.21%

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

60% of deals in the pipeline are lost to “no decision” rather than to competitors.

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