Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Key findings

More 2017 Stats

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

68% of Small Businesses Don’t have a Documented CRO Strategy

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Writing your subject line entirely in upper case significantly reduces response rates by 30%

66% of Marketers use Video in their Lead Nurturing Campaigns

More Conversion Optimization Stats

But Removing the Navigation Menu can Increase Conversions by 100%

The Average Conversion Rate of a Facebook Ad is 9.21%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

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