Are You Happy with your Conversion Rate?
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Key findings
- Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
- Complex testing continues to be the preserve of the few.
- Personalization challenges are preventing uptake.
- Responsibility for CRO is shared, requiring a structured approach.
More 2017 Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Writing your subject line entirely in upper case significantly reduces response rates by 30%
66% of Marketers use Video in their Lead Nurturing Campaigns
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
More Conversion Optimization Stats
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Using Video on Landing Pages can Increase Conversion by 80%
Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15
44% of Companies use A/B or Split Testing Software
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
The Average Conversion Rate of a Facebook Ad is 9.21%
85 Percent of Consumers Conduct Online Research Before Making a Purchase Online
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
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