Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Key findings

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

66% of Marketers use Video in their Lead Nurturing Campaigns

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

More Conversion Optimization Stats

A Typical Website Conversion Rate is about 2.35% on Average

People are Searching Google for the Phrase “Conversion Rate Optimization” More than Ever Before

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Using Video on Landing Pages can Increase Conversion by 80%

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

Add a Beard to Your Models to Increase in Cart Adds by 49%

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