Are You Happy with your Conversion Rate?

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Key findings

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

68% of Small Businesses Don’t have a Documented CRO Strategy

More Conversion Optimization Stats

On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

But Removing the Navigation Menu can Increase Conversions by 100%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Emails with a Single Call-to-Action Increased Clicks 371%

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Using Video on Landing Pages can Increase Conversion by 80%

A Typical Website Conversion Rate is about 2.35% on Average

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

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