Are You Happy with your Conversion Rate?
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Key findings
- Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
- Complex testing continues to be the preserve of the few.
- Personalization challenges are preventing uptake.
- Responsibility for CRO is shared, requiring a structured approach.
More 2017 Stats
68% of Small Businesses Don’t have a Documented CRO Strategy
66% of Marketers use Video in their Lead Nurturing Campaigns
Writing your subject line entirely in upper case significantly reduces response rates by 30%
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
More Conversion Optimization Stats
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
The Average Number of Form Fields on Landing Page Conversion Forms is 11
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
Only About 22 Percent of Businesses are Satisfied With Their Conversion Rates
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Using Video on Landing Pages can Increase Conversion by 80%
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
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