Are You Happy with your Conversion Rate?
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Key findings
- Importance of CRO is widely acknowledged, fueled by a need for continued improvements.
- Complex testing continues to be the preserve of the few.
- Personalization challenges are preventing uptake.
- Responsibility for CRO is shared, requiring a structured approach.
More 2017 Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
68% of Small Businesses Don’t have a Documented CRO Strategy
More Conversion Optimization Stats
On an Average, Businesses Generate $6.50 For Every $1 Invested in Influencer Marketing
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
But Removing the Navigation Menu can Increase Conversions by 100%
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Emails with a Single Call-to-Action Increased Clicks 371%
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Using Video on Landing Pages can Increase Conversion by 80%
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