Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
66% of Marketers use Video in their Lead Nurturing Campaigns
More Conversion Optimization Stats
The Average Conversion Rate of a Facebook Ad is 9.21%
Add a Beard to Your Models to Increase in Cart Adds by 49%
For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
The Average Number of Form Fields on Landing Page Conversion Forms is 11
A Typical Website Conversion Rate is about 2.35% on Average
60% of deals in the pipeline are lost to “no decision” rather than to competitors.
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
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