Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Topic
Conversion Optimization

Year
2017

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

More Conversion Optimization Stats

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

A Typical Website Conversion Rate is about 2.35% on Average

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo