Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
More Conversion Optimization Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
The Average Number of Form Fields on Landing Page Conversion Forms is 11
Only 60% of sales reps meet quota
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
Add a Beard to Your Models to Increase in Cart Adds by 49%
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate
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