Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
66% of Marketers use Video in their Lead Nurturing Campaigns
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
More Conversion Optimization Stats
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
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