Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Topic
Conversion Optimization

Year
2017

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

There Will Be More Than 3.7 Billion Email Users by the End of 2017

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

More Conversion Optimization Stats

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

People are Searching Google for the Phrase “Conversion Rate Optimization” More Than Ever Before

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Engagement Lost During the Body of a Video (96% of the video) is the Same Lost During the Nose (the first 2% of the video)

Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

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