Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Topic
Conversion Optimization

Year
2017

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

66% of Marketers use Video in their Lead Nurturing Campaigns

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

More Conversion Optimization Stats

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

The Average Number of Form Fields on Landing Page Conversion Forms is 11

Only 60% of sales reps meet quota

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Add a Beard to Your Models to Increase in Cart Adds by 49%

7 Top Converting Companies Spend More than 5% of their Budgets on Optimization

96% of Marketers Say ‘Segmentation’ is the Most Powerful Method of Improving Conversion Rate

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

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