Do You Have a CRO Strategy?
68% of Small Businesses Don’t have a Documented CRO Strategy
Lack of CRO Knowledge
Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:
- Analytics
- Qualitative Research
- Statistics
- Technical Skills
- Heuristic Frameworks
- Copywriting
- User Experience
- Psychology
- And more
Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).
More 2017 Stats
Writing your subject line entirely in upper case significantly reduces response rates by 30%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
There Will Be More Than 3.7 Billion Email Users by the End of 2017
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
More Conversion Optimization Stats
When Landing Pages Don’t Ask for Age, the Conversion Rate is Higher
7 Top Converting Companies Spend More than 5% of their Budgets on Optimization
Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%
Personalized Call-To-Actions Convert 42% More Visitors into Leads than Generic CTAs
A Typical Website Conversion Rate is about 2.35% on Average
Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages
Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average
B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%
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