Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy

Source
CXL

Topic
Conversion Optimization

Year
2017

Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

More Conversion Optimization Stats

Only 60% of sales reps meet quota

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

But Removing the Navigation Menu can Increase Conversions by 100%

Pages that Rank First on Google Search Results on Desktop have a 34.36% Click-Through Rate

B2C Companies that Leverage ‘Marketing Automation’ Have Seen Conversions as High as 50%

8 out of 10 or 82% of Marketers Say Knowing How to Test Effectively is “Somewhat” or “Very Challenging”

Add a Beard to Your Models to Increase in Cart Adds by 49%

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