Do You Have a CRO Strategy?

68% of Small Businesses Don’t have a Documented CRO Strategy


Conversion Optimization


Lack of CRO Knowledge

Where do you learn about CRO? Many courses are incomplete or outdated. Also, you need to know a lot of things really well to be good at optimization:

Of course, you can have a team with specialists for each role, but if you’ve got one person owning the process, they need to know a little bit about each of these (at least enough to QA others’ work).

More 2017 Stats

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

There Will Be More Than 3.7 Billion Email Users by the End of 2017

66% of Marketers use Video in their Lead Nurturing Campaigns

Cost Per Lead Ranges from $150 to $350 on Average, with Larger Companies Paying Higher Costs Per Lead

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

More Conversion Optimization Stats

Using Video on Landing Pages can Increase Conversion by 80%

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

The Average Conversion Rate of Visitors Who Saw User Generated Content (UGC) is 161% Higher Than Those Who Didn’t

Call-To-Actions That Are Surrounded By More Negative Space and Less Clutter Increases a Company’s Conversion Rate by 232%

Landing Pages with Multiple Offers get 266% Fewer Leads than Single Offer Pages

Emails with a Single Call-to-Action Increased Sales 1617%

Add a Beard to Your Models to Increase in Cart Adds by 49%

For Every $92 Spent Acquiring Customers, only $1 is Spent Converting Them

Micro-Influencers are Capable of Generating 22.2X Higher Conversion Rates than Other Types of Influencers

Anchor Text CTAs (Clickable Text in a Hyperlink) Increase Conversion Rates by a Whooping 121%

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