Do You Use Email?

There Will Be More Than 3.7 Billion Email Users by the End of 2017

Email use continues to grow even as other methods of interpersonal communication, such as instant messaging, social networking and chat are seeing strong adoption. Email continues to see strong use in the business world, as well as with consumers where it is often used primarily for notifications (e.g. for online sales) rather than simply as an interpersonal communication tool.

In 2017, the total number of business and consumer emails sent and received per day will reach 269 billion, and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021.

In 2017, the number of worldwide email users will top 3.7 billion. By the end of 2021, the number of worldwide email users will be over 4.1 billion. Approximately half of the worldwide population uses email in 2017.

The number of worldwide email accounts is expected to continue to grow at a slightly faster pace than the number of worldwide email users. This is particularly true of Consumer email accounts, where many consumers tend to have multiple email accounts for different purposes (i.e. shopping, vs. friends and family, etc.)

Over the next four years, the average number of email accounts per user ratio will grow from an average of 1.70 accounts per user to an average of 1.86 accounts per user. While there is increased use of IM, chat, social networking, and other forms of communication, email continues to show steady growth, as all forms of online communication require users to have an email address to access their services. In addition, all e-Commerce transactions (i.e.shopping, banking, etc.) require a valid email address.

More 2017 Stats

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

66% of Marketers use Video in their Lead Nurturing Campaigns

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

68% of Small Businesses Don’t have a Documented CRO Strategy

More Stats

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