Do You Use Videos in your Lead Nurturing Campaigns?
66% of Marketers use Video in their Lead Nurturing Campaigns
With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report’s 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis.
Nurture campaigns are also presenting a wider menu of offerings as well, with the majority average of 3-10 touches (68%). The most popular types of nurture campaigns, according to respondents, were early stage (cited by 75%), warm-up campaigns and lead qualification programs (both cited by 46%).
However, while marketers in 2016 said that their nurturing efforts were improving compared to 2015, results from this year’s survey showed a decline in how B2B companies view their nurture efforts.
More 2017 Stats
Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%
Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization
Only About 22 Percent of Businesses are Satisfied with their Conversion Rates
Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four
68% of Small Businesses Don’t have a Documented CRO Strategy
There Will Be More Than 3.7 Billion Email Users by the End of 2017
55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year
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