What is the most effective way to improve response rates in email communication?

Writing your subject line entirely in upper case significantly reduces response rates by 30%

Source
Boomerang

Topic
Remote B2B Sales

Year
2017

In today’s fast-paced digital world, email remains one of the most popular and effective communication tools for businesses. However, it’s not just about sending emails; it’s about crafting effective emails that get a response from your recipients. One important aspect of email communication is the subject line. It’s the first thing your recipient sees, and it can make or break your email’s success.

According to a study by Boomerang, an email productivity software, writing your subject line entirely in upper case significantly reduces response rates by 30%. While you might think that capitalizing your entire subject line would make it stand out more, it actually comes across as shouting and can be perceived as aggressive or spammy.

So, what makes a good subject line? First and foremost, it should be clear and concise. Your recipient should be able to understand what the email is about in a few words. Use active verbs and avoid using filler words like “hi” or “hello.” Additionally, personalization can go a long way. Use your recipient’s name or mention a recent interaction to make the email feel more tailored to them.

Another important factor to consider is the length of your subject line. While there is no hard and fast rule, studies have shown that the ideal length of a subject line is between 5-7 words or 50-125 characters. This allows for the subject line to be easily read on both desktop and mobile devices.

In addition to the subject line, the content of the email itself is also crucial. Keep in mind that your recipient is likely receiving dozens, if not hundreds, of emails a day. So, make your email easy to read and to the point. Use short paragraphs and bullet points to break up the text. Additionally, avoid using jargon or technical language that might confuse your recipient.

Finally, don’t forget to include a clear call to action (CTA) at the end of your email. Whether it’s to schedule a meeting, request more information, or make a purchase, make it clear what you want your recipient to do next.

Crafting effective emails is a critical skill for any business professional. By following these tips for subject lines, email content, and CTAs, you can increase your chances of getting a response from your recipients. And if you need further assistance with your email marketing strategies, consider scheduling a demo with Saleslion. Their team of experts can provide personalized solutions to help you achieve your sales goals.

More 2017 Stats

55.5% of Respondents Planned on Upping their CRO Budgets in the Coming Year

Bundled Nurturing Content Within a Resource Hub (Instead of Multiple Emails) Produced a 3X Increase in Lead to Pipeline Ratio

68% of Small Businesses Don’t have a Documented CRO Strategy

7% of companies respond within five minutes of a prospect’s form submission while 50% don’t even respond until five business days later

Organizations With Revenues Under $500 Million Have a Mean Cost Per Lead of Roughly $180; Companies With Revenues Above $500 Million Spend More Than Double That, at Roughly $430 Per Lead

Most Companies Spend Less than 5% of Marketing Budgets on Conversion Optimization

Imagescape Saw a 160% Increase in Submissions When They Decreased Form Fields from 11 to a Mere Four

Referrals Have the Highest Conversion Rates of all Customer Acquisition Channels at 3.74%

Marketers are Now Experimenting with Buyer Engagement through Formats other than Form Fills: Thought Leadership (65%)

Only About 22 Percent of Businesses are Satisfied with their Conversion Rates

More Remote B2B Sales Stats

According to a research conducted by Salesforce, 61% of sellers say it’s harder to sell virtually.

Only 10 percent of executive customers said sales calls provide enough value to warrant the time they spent on them.

91% of salespeople have indicated they don’t want to return to full-time office work when asked about their future career plans.

48 hours after a virtual sales call, buyers only retain 10% of what you talked about.

Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

55% of B2B buyers search for information on social media.

77% of B2B decision-makers prefer video meetings over phone calls with vendors

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

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