How do businesses generate leads?

Customer referrals account for 54% of all B2B leads.

Customer referrals are an incredibly powerful tool for B2B businesses: around 50% of all lead generation comes from referrals. This shows just how valuable customer referrals can be for B2B companies.

By having a network of satisfied customers who are willing to refer your business to their contacts, you can exponentially increase the reach and effectiveness of your marketing efforts and boost your overall lead generation. Also by leveraging customer referrals, companies can reach more potential customers and build trust with them. This leads to higher conversion rates and more sales.

Additionally, customer referrals are often more cost-effective than other forms of marketing, as they require less time and resources to generate leads. Furthermore, customer referrals are also a great way to build brand loyalty and trust among customers, which can lead to repeat business and long-term relationships.

With the right strategies in place, customer referrals can have a significant impact on your business’s bottom line.

More 2022 Stats

8% of salespeople say that their sales teams generate high-quality leads

67% of customers prefer self-service over speaking to a company representative

55% of B2B buyers search for information on social media.

56% of sales professionals get leads from existing customer referrals.

60% of customers say no four times before saying yes.

43% of sales professionals say email is the most effective channel for selling.

Top Performers Have 63% Less Focus on Product Features

2% is the average success rate for cold calling

44% of salespeople give up after one follow-up call.

77% of respondents said that their company provides at least a quarter of their leads

More Stats

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo