How do businesses generate leads?

Customer referrals account for 54% of all B2B leads.

Customer referrals are an incredibly powerful tool for B2B businesses: around 50% of all lead generation comes from referrals. This shows just how valuable customer referrals can be for B2B companies.

By having a network of satisfied customers who are willing to refer your business to their contacts, you can exponentially increase the reach and effectiveness of your marketing efforts and boost your overall lead generation. Also by leveraging customer referrals, companies can reach more potential customers and build trust with them. This leads to higher conversion rates and more sales.

Additionally, customer referrals are often more cost-effective than other forms of marketing, as they require less time and resources to generate leads. Furthermore, customer referrals are also a great way to build brand loyalty and trust among customers, which can lead to repeat business and long-term relationships.

With the right strategies in place, customer referrals can have a significant impact on your business’s bottom line.

More 2022 Stats

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

44% of salespeople give up after one follow-up call.

77% of respondents said that their company provides at least a quarter of their leads

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

The best time to make sales calls is within 1 hour of receiving their initial inquiry

B2B buyers are 57%-70% through buying research before contacting sales.

32% of sales reps spend an hour or more on data entry every day

56% of sales professionals get leads from existing customer referrals.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

More Stats

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