How do businesses generate leads?

Customer referrals account for 54% of all B2B leads.

Customer referrals are an incredibly powerful tool for B2B businesses: around 50% of all lead generation comes from referrals. This shows just how valuable customer referrals can be for B2B companies.

By having a network of satisfied customers who are willing to refer your business to their contacts, you can exponentially increase the reach and effectiveness of your marketing efforts and boost your overall lead generation. Also by leveraging customer referrals, companies can reach more potential customers and build trust with them. This leads to higher conversion rates and more sales.

Additionally, customer referrals are often more cost-effective than other forms of marketing, as they require less time and resources to generate leads. Furthermore, customer referrals are also a great way to build brand loyalty and trust among customers, which can lead to repeat business and long-term relationships.

With the right strategies in place, customer referrals can have a significant impact on your business’s bottom line.

More 2022 Stats

B2B buyers are 57%-70% through buying research before contacting sales.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

48% of salespeople never even make a single follow up attempt.

B2B customers use 10 different channels during their decision-making process

80% of new leads never translate into sales

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

8% of salespeople say that their sales teams generate high-quality leads

57% of C-level buyers prefer to be contacted via phone.

More Stats

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