What strategies can salespeople use to increase their success rate beyond the average 2% for cold calling?

2% is the average success rate for cold calling


Sales Trends


Cold calling can be a tough game. It requires a lot of patience, resilience, and sometimes sheer luck. However, statistics show that the average cold calling success rate is only 2%. This means that out of every 100 calls made, only two are likely to result in a successful sale.

While this may seem daunting, it is important to remember that the success rate can vary depending on various factors such as the product, the salesperson’s skills, and the target market. It is also worth noting that cold calling is not the only way to make a sale. With the advent of technology and the internet, there are various other channels available to reach potential customers.

One effective alternative to cold calling is social selling. By leveraging social media platforms such as LinkedIn, salespeople can build relationships with potential customers, showcase their expertise, and create a sense of trust. This can lead to a higher success rate and a more efficient use of time and resources.

Another way to improve the success rate of cold calling is to ensure that the sales pitch is tailored to the customer’s needs and pain points. A generic sales pitch may not resonate with the customer and can lead to a quick rejection. By taking the time to understand the customer’s pain points and tailoring the pitch accordingly, salespeople can increase the chances of a successful sale.

While the 2% success rate of cold calling may seem discouraging, it’s important to remember that it’s just one piece of the sales puzzle. Many successful salespeople use a variety of tactics, including networking, referrals, and social selling, to reach their goals. If you do decide to incorporate cold calling into your sales strategy, it’s important to do it right by researching your prospects, personalizing your message, and being persistent but respectful. And don’t forget to track your results to see what’s working and what’s not.

More 2022 Stats

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

57% of C-level buyers prefer to be contacted via phone.

8% of salespeople say that their sales teams generate high-quality leads

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

LinkedIn is the #1 social media platform for B2B leads.

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

67% of customers prefer self-service over speaking to a company representative

More Sales Trends Stats

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61% believe that salespeople are underappreciated

Nearly 13% of all the jobs in the U.S. are full time sales positions

71% of salespeople said they were conducting more than half their sales virtually.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

17% of salespeople did not attend college

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

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