What strategies can salespeople use to increase their success rate beyond the average 2% for cold calling?

2% is the average success rate for cold calling


Sales Trends


Cold calling can be a tough game. It requires a lot of patience, resilience, and sometimes sheer luck. However, statistics show that the average cold calling success rate is only 2%. This means that out of every 100 calls made, only two are likely to result in a successful sale.

While this may seem daunting, it is important to remember that the success rate can vary depending on various factors such as the product, the salesperson’s skills, and the target market. It is also worth noting that cold calling is not the only way to make a sale. With the advent of technology and the internet, there are various other channels available to reach potential customers.

One effective alternative to cold calling is social selling. By leveraging social media platforms such as LinkedIn, salespeople can build relationships with potential customers, showcase their expertise, and create a sense of trust. This can lead to a higher success rate and a more efficient use of time and resources.

Another way to improve the success rate of cold calling is to ensure that the sales pitch is tailored to the customer’s needs and pain points. A generic sales pitch may not resonate with the customer and can lead to a quick rejection. By taking the time to understand the customer’s pain points and tailoring the pitch accordingly, salespeople can increase the chances of a successful sale.

While the 2% success rate of cold calling may seem discouraging, it’s important to remember that it’s just one piece of the sales puzzle. Many successful salespeople use a variety of tactics, including networking, referrals, and social selling, to reach their goals. If you do decide to incorporate cold calling into your sales strategy, it’s important to do it right by researching your prospects, personalizing your message, and being persistent but respectful. And don’t forget to track your results to see what’s working and what’s not.

More 2022 Stats

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

55% of B2B buyers search for information on social media.

67% of customers prefer self-service over speaking to a company representative

B2B customers use 10 different channels during their decision-making process

8% of salespeople say that their sales teams generate high-quality leads

57% of C-level buyers prefer to be contacted via phone.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

The best time to make sales calls is within 1 hour of receiving their initial inquiry

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

More Sales Trends Stats

44% of salespeople give up after one follow-up call.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

Today, 97% of consumers go online to research products and services.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

Salespeople Unhappy Despite Meeting Targets

38% of sales leaders say their customers want to buy through e-commerce stores

17% of salespeople did not attend college

Salespeople’s Optimism for Economic Recovery from COVID-19

24% of salespeople reported that they majored in business in college

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