Have remote sales continued to grow since 2020 and the pandemic shutdown?
B2B organizations are moving fast to keep up. In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.¹ This is even more important during a pandemic, when sales reps and buyers can't as easily meet face to face.
What strategies can businesses use to make their digital transformation successful?
The world has been revolutionized by technology and digitization. In the business-to-business (B2B) space, companies are leveraging new digital tools to provide personalized experiences for their buyers. This shift from traditional sales models is allowing potential customers to find useful products or services quickly and easily. As a result, B2B organizations must move faster than ever to remain competitive.
Companies of all sizes need to begin investing in digital technologies to drive success in the B2B market. Digital commerce tools can give companies a better understanding of their customers, enabling them to make data-driven decisions on product and service offerings. By deploying the right technology, B2B organizations will be able to increase sales, deepen relationships with buyers, and improve customer engagement.
Digital transformation is a key factor in any organization’s success; if B2B companies want to stay relevant and maximize efficiency, they must adopt innovative techniques for digitalizing customer experiences. Here are effective strategies that businesses can use to ensure their digital transformation is successful.
One of the most important components of digital transformation is investing in customer data. By creating a unified view of the customer, businesses can build proactive solutions for segmenting their different target audiences. Additionally, tracking customer interactions and journey metrics across platforms and devices helps organizations get a better understanding of their customers’ needs and desires. This will inform future product development and marketing initiatives to maximize ROI.
More 2021 Stats
Only 32% of sales pros report that a virtual sales process requires more meetings to close deals.
83% of Sales Professionals Report Working on Weekends
49% of teams are using video as part of their sales process.
Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs
41.2% of sales reps say that their phone is the most effective tool for performing their jobs
More Sales Trends Stats
Nearly 13% of all the jobs in the U.S. are full time sales positions
40% say getting response from prospects harder now than 3 years ago.
43% of sales professionals say email is the most effective channel for selling.
24% of salespeople reported that they majored in business in college
21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities
77% of Sales Professionals Now Conducting More Video Meetings
47% of Sales Professionals Don’t Cite Selling as Their Main Activity
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