Have remote sales continued to grow since 2020 and the pandemic shutdown?
B2B organizations are moving fast to keep up. In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.¹ This is even more important during a pandemic, when sales reps and buyers can't as easily meet face to face.
What strategies can businesses use to make their digital transformation successful?
The world has been revolutionized by technology and digitization. In the business-to-business (B2B) space, companies are leveraging new digital tools to provide personalized experiences for their buyers. This shift from traditional sales models is allowing potential customers to find useful products or services quickly and easily. As a result, B2B organizations must move faster than ever to remain competitive.
Companies of all sizes need to begin investing in digital technologies to drive success in the B2B market. Digital commerce tools can give companies a better understanding of their customers, enabling them to make data-driven decisions on product and service offerings. By deploying the right technology, B2B organizations will be able to increase sales, deepen relationships with buyers, and improve customer engagement.
Digital transformation is a key factor in any organization’s success; if B2B companies want to stay relevant and maximize efficiency, they must adopt innovative techniques for digitalizing customer experiences. Here are effective strategies that businesses can use to ensure their digital transformation is successful.
One of the most important components of digital transformation is investing in customer data. By creating a unified view of the customer, businesses can build proactive solutions for segmenting their different target audiences. Additionally, tracking customer interactions and journey metrics across platforms and devices helps organizations get a better understanding of their customers’ needs and desires. This will inform future product development and marketing initiatives to maximize ROI.
More 2021 Stats
31% of sales pros find no significant difference between selling remotely and in-person
Research from Bain and Company shows that 92% of B2B buyers prefer virtual sales interactions.
41.2% of sales reps say that their phone is the most effective tool for performing their jobs
It takes an average of 8 interactions to secure a meeting with a prospect
More Sales Trends Stats
Salespeople Unhappy Despite Meeting Targets
Today, 97% of consumers go online to research products and services.
83% of Sales Professionals Report Working on Weekends
77% of respondents said that their company provides at least a quarter of their leads
66% of sales reps say they’re drowning in tools
44% of salespeople give up after one follow-up call.
Nearly 13% of all the jobs in the U.S. are full time sales positions
40% of sales reps still use tools like Outlook or Excel to store customer and lead data
77% of Sales Professionals Now Conducting More Video Meetings
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