What percentage of sales professionals believe email is the most effective channel for selling?

43% of sales professionals say email is the most effective channel for selling.

As companies continue to optimize their sales strategies, one of the most important considerations is how best to communicate with customers. According to recent research, 43% of sales professionals say that email is the most effective channel for selling products and services.

Email is a cost-effective way of connecting with customers, allowing businesses to easily reach a large audience using minimal resources. In addition, it also offers an efficient way to track customer data which can then be used to fine tune and improve customer relations over time.

Email also provides a convenient platform for providing personalized content such as discounts, promotions or product updates. This allows businesses to tailor messages that are more likely to resonate with individual customers, increasing their chances of making sales. Furthermore, because the majority of people check their emails regularly, businesses have a higher chance of getting their message across in a timely manner.

However, despite its advantages and effectiveness in generating leads and driving conversions, email maintaining good email etiquette is essential for success when it comes to sales. Companies must ensure that all emails sent are relevant and appropriate for the recipient’s needs as well as avoid bombarding them with too many communication requests in order to maintain good relations with potential customers.

Overall, email remains one of the best channels for marketing products and services due its potential reach and cost-effectiveness if applied correctly. As such, businesses should consider utilizing it as part of their overall sales strategy in order to maximize potential returns on investments.

More 2022 Stats

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

80% of new leads never translate into sales

LinkedIn is the #1 social media platform for B2B leads.

56% of sales professionals get leads from existing customer referrals.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

44% of salespeople give up after one follow-up call.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

More Sales Trends Stats

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

Top Performers Have 63% Less Focus on Product Features

77% of Sales Professionals Now Conducting More Video Meetings

Salespeople’s Optimism for Economic Recovery from COVID-19

Nearly 13% of all the jobs in the U.S. are full time sales positions

Companies that are experiencing the most growth generate 40% more of their revenue from tailored engagements than those expanding slowly.

56% of sales professionals get leads from existing customer referrals.

Sales enablement initiatives increased sales for 76% of companies by 6%-20%

2% is the average success rate for cold calling

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

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