What percentage of sales professionals believe email is the most effective channel for selling?

43% of sales professionals say email is the most effective channel for selling.

As companies continue to optimize their sales strategies, one of the most important considerations is how best to communicate with customers. According to recent research, 43% of sales professionals say that email is the most effective channel for selling products and services.

Email is a cost-effective way of connecting with customers, allowing businesses to easily reach a large audience using minimal resources. In addition, it also offers an efficient way to track customer data which can then be used to fine tune and improve customer relations over time.

Email also provides a convenient platform for providing personalized content such as discounts, promotions or product updates. This allows businesses to tailor messages that are more likely to resonate with individual customers, increasing their chances of making sales. Furthermore, because the majority of people check their emails regularly, businesses have a higher chance of getting their message across in a timely manner.

However, despite its advantages and effectiveness in generating leads and driving conversions, email maintaining good email etiquette is essential for success when it comes to sales. Companies must ensure that all emails sent are relevant and appropriate for the recipient’s needs as well as avoid bombarding them with too many communication requests in order to maintain good relations with potential customers.

Overall, email remains one of the best channels for marketing products and services due its potential reach and cost-effectiveness if applied correctly. As such, businesses should consider utilizing it as part of their overall sales strategy in order to maximize potential returns on investments.

More 2022 Stats

50% of buyers say working remotely has made buying easier.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

LinkedIn is the #1 social media platform for B2B leads.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

56% of sales professionals get leads from existing customer referrals.

57% of C-level buyers prefer to be contacted via phone.

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

Customer referrals account for 54% of all B2B leads.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

44% of salespeople give up after one follow-up call.

More Sales Trends Stats

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

44% of salespeople give up after one follow-up call.

A study by GetAccept revealed that sales reps experienced a 40% improvement in win rates when using online proposal software.

60% of customers say no four times before saying yes.

57% of C-level buyers prefer to be contacted via phone.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

LinkedIn is the #1 social media platform for B2B leads.

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

56% of sales professionals get leads from existing customer referrals.

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