What percentage of sales professionals believe email is the most effective channel for selling?

43% of sales professionals say email is the most effective channel for selling.

As companies continue to optimize their sales strategies, one of the most important considerations is how best to communicate with customers. According to recent research, 43% of sales professionals say that email is the most effective channel for selling products and services.

Email is a cost-effective way of connecting with customers, allowing businesses to easily reach a large audience using minimal resources. In addition, it also offers an efficient way to track customer data which can then be used to fine tune and improve customer relations over time.

Email also provides a convenient platform for providing personalized content such as discounts, promotions or product updates. This allows businesses to tailor messages that are more likely to resonate with individual customers, increasing their chances of making sales. Furthermore, because the majority of people check their emails regularly, businesses have a higher chance of getting their message across in a timely manner.

However, despite its advantages and effectiveness in generating leads and driving conversions, email maintaining good email etiquette is essential for success when it comes to sales. Companies must ensure that all emails sent are relevant and appropriate for the recipient’s needs as well as avoid bombarding them with too many communication requests in order to maintain good relations with potential customers.

Overall, email remains one of the best channels for marketing products and services due its potential reach and cost-effectiveness if applied correctly. As such, businesses should consider utilizing it as part of their overall sales strategy in order to maximize potential returns on investments.

More 2022 Stats

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

55% of sales reps say budget is the most common reason a promising deal falls through

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

55% of B2B buyers search for information on social media.

54% of sales leaders say proposals sent is one of the most important productivity metrics to track

B2B buyers are 57%-70% through buying research before contacting sales.

Top Performers Have 63% Less Focus on Product Features

The best time to make sales calls is within 1 hour of receiving their initial inquiry

More Sales Trends Stats

71% of salespeople said they were conducting more than half their sales virtually.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

Today, 97% of consumers go online to research products and services.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

47% of Sales Professionals Don’t Cite Selling as Their Main Activity

77% of Sales Professionals Now Conducting More Video Meetings

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

66% of sales reps say they’re drowning in tools

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