What percentage of sales professionals believe email is the most effective channel for selling?

43% of sales professionals say email is the most effective channel for selling.

As companies continue to optimize their sales strategies, one of the most important considerations is how best to communicate with customers. According to recent research, 43% of sales professionals say that email is the most effective channel for selling products and services.

Email is a cost-effective way of connecting with customers, allowing businesses to easily reach a large audience using minimal resources. In addition, it also offers an efficient way to track customer data which can then be used to fine tune and improve customer relations over time.

Email also provides a convenient platform for providing personalized content such as discounts, promotions or product updates. This allows businesses to tailor messages that are more likely to resonate with individual customers, increasing their chances of making sales. Furthermore, because the majority of people check their emails regularly, businesses have a higher chance of getting their message across in a timely manner.

However, despite its advantages and effectiveness in generating leads and driving conversions, email maintaining good email etiquette is essential for success when it comes to sales. Companies must ensure that all emails sent are relevant and appropriate for the recipient’s needs as well as avoid bombarding them with too many communication requests in order to maintain good relations with potential customers.

Overall, email remains one of the best channels for marketing products and services due its potential reach and cost-effectiveness if applied correctly. As such, businesses should consider utilizing it as part of their overall sales strategy in order to maximize potential returns on investments.

More 2022 Stats

48% of salespeople never even make a single follow up attempt.

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

55% of B2B buyers search for information on social media.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

Customer referrals account for 54% of all B2B leads.

50% of buyers say working remotely has made buying easier.

More Sales Trends Stats

2% is the average success rate for cold calling

38% of sales leaders say their customers want to buy through e-commerce stores

77% of respondents said that their company provides at least a quarter of their leads

57% of C-level buyers prefer to be contacted via phone.

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

77% of Sales Professionals Now Conducting More Video Meetings

48% of salespeople never even make a single follow up attempt.

66% of sales reps say they’re drowning in tools

17% of salespeople did not attend college

71% of salespeople said they were conducting more than half their sales virtually.

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