What is the preferred way for C-level buyers to be contacted?

57% of C-level buyers prefer to be contacted via phone.

Phone-based communication has long been the preferred method of communication between businesses and potential buyers. Now, a recent study shows that 57% of C-level buyers would prefer to be contacted via phone rather than through other mediums.

One of the key advantages of using phone calls for sales is its immediacy. By reaching out directly and having a conversation with potential clients, businesses can quickly find out what customers want and put their best foot forward in convincing them to buy their products or services.

Phone calls are also more personal compared to other methods of communication such as email or chatbots. This allows sales representatives to get to know customers on a deeper level, enabling them to tailor messages which can then be used to increase the effectiveness of their pitch. Furthermore, by building relationships over the phone, it reinforces trust and fosters greater customer loyalty – something that’s essential when it comes to finalizing sales opportunities.

On top of all this, phone calls remain one of the most cost-efficient ways for businesses to reach out to buyers due its minimal setup costs and time investments required – factors that are especially beneficial for small organizations or start-ups who lack large advertising budgets.

Despite its advantages, however, businesses must recognize that it is not always suitable for all cases as some customers may prefer alternative methods for communicating such as email or chat services. As such, any outreach strategy should take this into consideration before conducting any campaigns in order ensure successful outcomes.

In conclusion, phone calls remain an effective marketing tool due its ability to quickly connect with potential buyers on a personal level while also being cost effective in terms of setup costs and time investments required. As such, businesses should consider leveraging this powerful medium as part of their overall sales strategies in order maximize potential conversions from their outreach campaigns

More 2022 Stats

8% of salespeople say that their sales teams generate high-quality leads

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

82% of top performers say they “always” perform research before reaching out to prospects, and report higher usage of sales technology across the board.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

50% of buyers say working remotely has made buying easier.

43% of sales professionals say email is the most effective channel for selling.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

21% Higher Job Satisfaction for Salespeople Spending More Than 4 Hours a Day on Sales Activities

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

55% of B2B buyers search for information on social media.

More Sales Trends Stats

According to HubSpot, the length of a sales cycle decreased by an average of 15% when virtual sales tools were used.

77% of Sales Professionals Now Conducting More Video Meetings

83% of Sales Professionals Report Working on Weekends

LinkedIn is the #1 social media platform for B2B leads.

66% of sales reps say they’re drowning in tools

71% of salespeople said they were conducting more than half their sales virtually.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

Top Performers Have 63% Less Focus on Product Features

2% is the average success rate for cold calling

56% of sales professionals get leads from existing customer referrals.

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