What is the preferred way for C-level buyers to be contacted?

57% of C-level buyers prefer to be contacted via phone.

Phone-based communication has long been the preferred method of communication between businesses and potential buyers. Now, a recent study shows that 57% of C-level buyers would prefer to be contacted via phone rather than through other mediums.

One of the key advantages of using phone calls for sales is its immediacy. By reaching out directly and having a conversation with potential clients, businesses can quickly find out what customers want and put their best foot forward in convincing them to buy their products or services.

Phone calls are also more personal compared to other methods of communication such as email or chatbots. This allows sales representatives to get to know customers on a deeper level, enabling them to tailor messages which can then be used to increase the effectiveness of their pitch. Furthermore, by building relationships over the phone, it reinforces trust and fosters greater customer loyalty – something that’s essential when it comes to finalizing sales opportunities.

On top of all this, phone calls remain one of the most cost-efficient ways for businesses to reach out to buyers due its minimal setup costs and time investments required – factors that are especially beneficial for small organizations or start-ups who lack large advertising budgets.

Despite its advantages, however, businesses must recognize that it is not always suitable for all cases as some customers may prefer alternative methods for communicating such as email or chat services. As such, any outreach strategy should take this into consideration before conducting any campaigns in order ensure successful outcomes.

In conclusion, phone calls remain an effective marketing tool due its ability to quickly connect with potential buyers on a personal level while also being cost effective in terms of setup costs and time investments required. As such, businesses should consider leveraging this powerful medium as part of their overall sales strategies in order maximize potential conversions from their outreach campaigns

More 2022 Stats

43% of sales professionals say email is the most effective channel for selling.

71% of sales reps say that building personal rapport has a substantial impact on converting a prospect.

LinkedIn is the #1 social media platform for B2B leads.

60% of customers say no four times before saying yes.

In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.

A study by Skaled revealed that sales reps using virtual presentation tools increased their close rates by 28%

Customer referrals account for 54% of all B2B leads.

48% of salespeople never even make a single follow up attempt.

44% of salespeople give up after one follow-up call.

50% of buyers say working remotely has made buying easier.

More Sales Trends Stats

According to a study by Salesforce, the total close rate for B2B deals increased by 10% in 2021 compared to the year before. This is due to an increase in remote selling and sales teams investing more time on proactive outreach.

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

60% of customers say no four times before saying yes.

43% of sales professionals say email is the most effective channel for selling.

48% of salespeople never even make a single follow up attempt.

LinkedIn is the #1 social media platform for B2B leads.

44% of salespeople give up after one follow-up call.

71% of salespeople said they were conducting more than half their sales virtually.

In fact, 77% of sales leaders say their company’s digital transformation has accelerated since 2019.

According to a study by Salesforce, the average B2B deal size has grown by 20% in 2021 compared to 2020. This is likely due to companies increasing their spending as they look for more innovative solutions to solve their challenges.

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