How does spending an hour or more on data entry every day affect the productivity and performance of sales reps?
32% of sales reps spend an hour or more on data entry every day
Sales reps have to juggle multiple tasks throughout their workday, from prospecting and follow-ups to conducting demos and closing deals. But one task that often goes unnoticed is data entry. According to a study by HubSpot, 32% of sales reps spend an hour or more every day entering data into their CRM or sales tool.
Data entry may seem like a small part of a sales rep’s job, but it can add up to a significant amount of time over the course of a week, month, or year. That time could be better spent on other tasks that directly contribute to revenue generation.
One reason for the high amount of time spent on data entry is the use of outdated tools or manual processes. Many sales reps still rely on spreadsheets, post-it notes, or even pen and paper to keep track of customer data. This not only takes more time but also increases the risk of errors and data inconsistencies.
Another factor is the increasing amount of data that sales reps need to manage. With the rise of digital marketing and sales channels, reps have access to more data than ever before. However, this also means they have to spend more time inputting and organizing that data.
To address this issue, companies are turning to automation and AI-powered tools to streamline data entry and management. These tools can automatically capture data from multiple sources, such as email and social media, and update the CRM in real-time. This not only saves time but also ensures data accuracy and consistency.
Data entry may seem like a mundane task, but it can significantly impact a sales rep’s productivity and the overall revenue of a company. By investing in modern tools and processes, sales teams can free up more time for revenue-generating activities and improve the quality of their data.
More 2022 Stats
In a recent McKinsey study, 61% of survey respondents said that, before the pandemic, they primarily sold their business’ products through traditional in-person sales — that number has since fallen to 29%.