[crp]

66% of sales professionals say leads generated from customer referrals are the highest quality leads they work.

56% of sales professionals get leads from existing customer referrals.

57% of C-level buyers prefer to be contacted via phone.

43% of sales professionals say email is the most effective channel for selling.

44% of salespeople give up after one follow-up call.

48% of salespeople never even make a single follow up attempt.

60% of customers say no four times before saying yes.

64% of sales professionals who cross-sell say email follow-up is the most effective cross-selling strategy.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

73% of B2B executives agree that customers expect more personalization than they did a few years ago.