What factors affect the success rate of sales calls, and how can sales teams optimize their outreach strategies for maximum effectiveness?

The best time to make sales calls is within 1 hour of receiving their initial inquiry


Sales Strategy


The world of sales is highly competitive, and every salesperson is looking for the secret to closing deals and winning customers. While there is no magic formula for success, there are certain tactics and strategies that can increase your chances of success. One such strategy is to make sales calls within an hour of receiving an initial inquiry.

According to research, the best time to make sales calls is within the first hour of receiving an inquiry. In fact, salespeople who respond within this time frame are up to 7 times more likely to qualify the lead and move the sales process forward than those who wait even an hour longer. This is because customers are more likely to be engaged and receptive to the sales pitch when their interest is fresh.

However, not all sales inquiries are created equal. Some customers may be more receptive to calls at certain times of the day, and it’s important to understand these nuances to maximize your chances of success. For example, research shows that the best times to make sales calls are between 8-9am and 4-5pm, as customers are more likely to be available and receptive during these times.

It’s also important to note that sales calls are not the only way to engage with customers. Personalized email subject lines, for example, have been found to lead to a 22% increase in open rates. Other effective strategies include social selling, where salespeople engage with customers on social media, and providing value-added content that educates and informs customers about the product or service being offered.

In conclusion, making sales calls within an hour of receiving an inquiry is a highly effective strategy for moving the sales process forward. However, it’s important to understand the nuances of customer behavior and preferences, and to leverage other strategies such as personalized email subject lines and social selling to maximize your chances of success. By taking a multi-faceted approach to sales, salespeople can build strong relationships with customers and ultimately close more deals.

If you’re looking to improve your sales strategy and learn more about effective customer engagement, consider booking a demo with Sales Lion today. Our team of experts can help you develop a customized approach that meets the unique needs of your business.

More 2022 Stats

Even with a return to in-person lifestyles, only 20% of B2B buyers say they hope to return to in-person sales.

2% is the average success rate for cold calling

Top Performers’ Discovery Calls 76% Longer and Presentation Meetings 55% Longer than Average Performers

Top Performers Receive 40% More Questions During Discovery and 43% More Questions During Presentations

LinkedIn is the #1 social media platform for B2B leads.

72 percent of business leaders said that sales tool integrations are essential to retaining business and beating the competition.

55% of sales reps say budget is the most common reason a promising deal falls through

67% of customers prefer self-service over speaking to a company representative

21% of sales professionals who sell remotely say emails are the most effective channel for remote selling

56% of sales professionals get leads from existing customer referrals.

More Sales Strategy Stats

Personalizing email subject lines leads to a 22% increase in open rate

36% of salespeople say that closing is the hardest part of their job

81% of people prefer to open emails on their smartphones

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online

It takes an average of 8 interactions to secure a meeting with a prospect

97% of sales leaders and sales operations pros say AI gives reps more time to sell

Nearly 90% of sales reps emphasize the importance of anticipating customers’ needs

71% of salespeople are using social selling tools

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