What factors affect the success rate of sales calls, and how can sales teams optimize their outreach strategies for maximum effectiveness?

The best time to make sales calls is within 1 hour of receiving their initial inquiry


Sales Strategy


The world of sales is highly competitive, and every salesperson is looking for the secret to closing deals and winning customers. While there is no magic formula for success, there are certain tactics and strategies that can increase your chances of success. One such strategy is to make sales calls within an hour of receiving an initial inquiry.

According to research, the best time to make sales calls is within the first hour of receiving an inquiry. In fact, salespeople who respond within this time frame are up to 7 times more likely to qualify the lead and move the sales process forward than those who wait even an hour longer. This is because customers are more likely to be engaged and receptive to the sales pitch when their interest is fresh.

However, not all sales inquiries are created equal. Some customers may be more receptive to calls at certain times of the day, and it’s important to understand these nuances to maximize your chances of success. For example, research shows that the best times to make sales calls are between 8-9am and 4-5pm, as customers are more likely to be available and receptive during these times.

It’s also important to note that sales calls are not the only way to engage with customers. Personalized email subject lines, for example, have been found to lead to a 22% increase in open rates. Other effective strategies include social selling, where salespeople engage with customers on social media, and providing value-added content that educates and informs customers about the product or service being offered.

In conclusion, making sales calls within an hour of receiving an inquiry is a highly effective strategy for moving the sales process forward. However, it’s important to understand the nuances of customer behavior and preferences, and to leverage other strategies such as personalized email subject lines and social selling to maximize your chances of success. By taking a multi-faceted approach to sales, salespeople can build strong relationships with customers and ultimately close more deals.

If you’re looking to improve your sales strategy and learn more about effective customer engagement, consider booking a demo with Sales Lion today. Our team of experts can help you develop a customized approach that meets the unique needs of your business.

More 2022 Stats

B2B customers use 10 different channels during their decision-making process

40% of sales reps still use tools like Outlook or Excel to store customer and lead data

2% is the average success rate for cold calling

LinkedIn is the #1 social media platform for B2B leads.

32% of sales reps spend an hour or more on data entry every day

48% of salespeople never even make a single follow up attempt.

57% of C-level buyers prefer to be contacted via phone.

77% of respondents said that their company provides at least a quarter of their leads

60% of customers say no four times before saying yes.

Customer referrals account for 54% of all B2B leads.

More Sales Strategy Stats

77% of sales professionals say their organization is planning to invest more in sales intelligence tools

41.2% of sales reps say that their phone is the most effective tool for performing their jobs

Email is almost 40 times better at acquiring new customers than Facebook and Twitter

71 Words per Minute: The Surprising Speech Speed of Top Performers, Who Speak 6% Slower Than Their Peers

55% of sales reps say budget is the most common reason a promising deal falls through

It takes an average of 8 interactions to secure a meeting with a prospect

36% of salespeople say that closing is the hardest part of their job

Remote Sales Management: 67% Find It More Challenging Than Expected

The businesses’ buying process will involve around 6-10 decision-makers

Top Performers Make 54% More Conversation Switches on Calls and 78% More in Presentations

Ready to reinvent your sales process and tools?

One quick call and we'll share our approach - no pressure.

Schedule your demo