How Does Online Research Affect Digital Sales Strategy?

85% of Consumers Conduct Online Research Before Making a Purchase Online

Ever since the start of the pandemic, purchasing online has become infinitely more convenient and available for consumers. All of a sudden, an entire sales process could be fulfilled from the comfort of the home.

And because everything exists online, it has also become a common fact that customers research online before buying.

Remote selling has become the norm.

The prevalence of having information online indicates that consumers are becoming more proactive in their buying processes, seeking out relevant content and resources to make more informed and appropriate decisions.

Because of this shift in consumer behavior, a B2B digital sales strategy also requires a shift in order to remain competitive.

Especially for B2B companies that offer a more complex product or service, being able to house information about your solution online is crucial so that prospects can learn more about you and your company whenever they wish.

Because of this, having a user-friendly and well-designed website is another key component of a killer digital sales strategy. The availability of online research has enabled consumers to become more discerning, allowing them to evaluate multiple options, compare prices, and seek out the best deals.

And to remain competitive, having a high-quality B2B website that clearly articulates who you are and what you offer can greatly improve the success of your lead generation efforts.

The Key Takeaway

Because the majority of customers research online before buying, provide shoppers with detailed and accurate product pages that answer each and every question potential customers may have.

Your product pages should have many high-quality infographics and explainer videos, descriptions, and specifications to instill trust and help consumers with their research.

Overall, this statistic shows that businesses must adapt to the world of remote selling by maintaining a strong online presence, providing accurate information, and fostering positive customer experiences to cater to the expectations of their prospects.