Do You Research Purchases Online First?

85 Percent of Consumers Conduct Online Research Before Making a Purchase Online


eCommerce Strategy


Remember, the ability to research purchases is one of the key reasons people shop online instead of in-store.

The Key Takeaway: Provide shoppers with detailed and accurate product pages that answer any and every question shoppers may have.

Your product pages should have plenty of high-quality product images, descriptions, and specifications.

This will instill trust and help shoppers with their research.

More 2019 Stats

Average Open Rate of Newsletter Campaigns from Ecommerce Stores to Customers is 18.45%

Conversion Rate Optimization (CRO) Tools Offer a 223% ROI on Average

The Average Conversion Rate of a Facebook Ad is 9.21%

Businesses with over 40 Landing Pages Generated a Whopping 12 Times More Leads than those with 1-5 Landing Pages

69 Percent of Shopping Carts are Abandoned

Companies see a 55% Increase in Leads when Increasing their Number of Landing Pages from 10 to 15

80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience

44% of Companies use A/B or Split Testing Software

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

PayPal Transactions have 70% Higher Checkout Conversion than Non-PayPal Transactions

More eCommerce Strategy Stats

96% of Americans Have Made an Online Purchase in their Life

Apple Pay Orders have a 1.8% Transaction Share on B2C Websites Accepting Apple Pay at Checkout

Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%

Users who have a Negative Experience on a Mobile Website are 62 Percent Less Likely to Purchase from that Business in the Future

69 Percent of Shopping Carts are Abandoned

As of Q2 2018, 2.86 Percent of E-Commerce Website Visits Converted into Purchases

Mobile Ecommerce is Expected to Account for 67.2 Percent of Digital Sales in 2019

It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019

Abandoned Cart Emails Have an Average Open Rate of 45%

74% of Online Shoppers Rate Product Selection as Important During the Online Search Process

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